Monthly Archives - February 2016

How to Increase Brand Engagement on Mobile Apps

For businesses nowadays, campaign success is often determined by engagement. Brand engagement refers to consumer engagement with a certain brand — how aware they are of the brand and how much time they spent on it. Usually, this is...

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Google removes Ads on Right Side of Desktop SERP

It's a big move from Google! Google ads have now been removed from right-hand side of desktop search results and this significant change will be rolled out globally across all languages over the next couple of weeks. Changes that have...

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Video Content Marketing Trends & Statistics

According to marketing experts, there is a decided shift towards video content marketing as an integral part of a marketing strategy. Experts predict a sharp rise in video internet traffic and increase of branded video content since videos straddle...

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Google Launches AdWords App For iOS

In addition to 'AdWords Express' and 'Google AdSense', Google has now launched another application for Apple Devices. “Adwords App” for iPhone and iPad is now available on the App Store. Google had launched the same app for Android...

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