Customer lifetime value or more commonly LTV (Life time value of an app user) is an important indicator that can help determine the real success of an app over time.
According to Internet Retailer, there are 261 million mobile device owners in the US, of which 66 million are using their devices to shop online.
As more and more startups spring up almost every other day, many disappear as quickly, thanks to poor branding and ill equipped marketing strategies employed by these failed startups.
Back in September of 2015, Apple launched the iPhone 6S and iPhone 6S plus, both of which came with an innovative 3D Touch feature.
GMASA 2016 is suspected to be one of the world’s largest mobile app events ever. With over 2,000+ participants, distinguished speakers from Google, Facebook, Twitter, Microsoft, LinkedIn and contests such as ‘Startup Pitch Fest’ and ‘Your Startup Story’, the...
Designing and developing a mobile game isn’t enough. You need to have a marketing strategy in place that will help you push your product to as large of an audience as possible.
It was predicted back in 2008 that mobile would eventually overtake desktop usage, and it has.
It's probably common knowledge that a well-structured PPC campaign is a surefire way to an increased number of leads and sales for your business.
Retargeting campaigns can be used to great success when trying to reengage users. Getting people to download and install your app is just the first step. You then want to keep users engaged and in many cases, you want...
