Google Analytics helps you monitor, track and analyze your online marketing campaigns such as paid search campaigns (PPC), banner ads, email marketing and other online programs. Here, I have detailed on the tracking of paid campaigns.
How to track your Paid campaigns:
There are two ways to track your paid campaigns (PPC)
1. Auto-tagging:
For Google Adwords: Go to My Account >> Account Preferences and enable auto-tagging.
This lets Google Analytics to automatically produce reports with clicks, costs, conversions and other
information for every given keyword.
This can be done by linking your Adwords accounts and Google Analytics account.
When you do this for the first time, you will be suggested to automatically select destination URL autotagging and Cost Data Import.
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