A few weeks ago, I attended an amazing “Social Media Boot Camp” organized by Digital Vidya and led by Kapil Nakra, one of the popular digital marketing trainers. With 16 full hours of social media training and discussion, it was simply not another “You should be on Twitter” and “What are the best practices in using Facebook?” kind of discussions. It was a wee bit different.

The participants were from multiple industries in senior positions. Their aim was to learn new age digital marketing concepts and apply the same in their companies. Some of them came up with interesting examples from their industries on how social media marketing can be used in an organization.

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Social Media combines a wide range of online conversations including blogs, discussion boards, chat rooms, websites, forums, internet discussion boards and micro blogs. All these conversations serve as a platform for discussion or rating of any kind of product/service.
To promote a product, brand or business nowadays, companies need to branch out from using traditional public relations like press releases. Most of the companies use social media along with traditional PR tools with great success. Social media is a great tool for businesses, especially if both PR goals and ROI objectives are met.

Most of the buyers today are search and social savvy. Experts admit that Facebook is becoming a search engine. Bing integration with Facebook adds fuel to search becoming more social. The media is also turning to be search and social savvy. More press and news agencies are using Facebook and Twitter.

Nowadays social media is influencing us a lot. More than 80% of the journalists are bloggers and more than 65% use social media. Google is used by almost every journalist. So, getting your content in Google matters most.

Optimizing online Press Releases, Videos, Posts, Tweets, Images, Blogs with the right keywords targeting your customers will help your target group to find you in the huge crowd. Content strategy can be broken into daily, weekly and monthly updates.
There are many ways to develop brand loyalty and turn customers into fans. Using social media has provided many firms with a simple way to build brand loyalty without having to invest significant time and resources.

How to create social buzz about your brand?

• Links to all the social media profiles should be included in all the press releases

• News about products before launch can be sent to select bloggers to get a pre-buzz

• Do a press release about an upcoming product targeting popular bloggers in your industry to get more exposure

• Use all the social bookmarking sites to bookmark blog posts and press releases about the product.

• Use the power of twitter to tweet about news on your brand through multiple accounts

Tips for having successful Public Relations using social media:

• Establish relationships with customers or potential customers online.

• Create conversations through online channels

• Send content across all social media platforms and make use of traditional media outlets as well

• Learn how people get information and stories online and communicate/share messages with audiences accordingly

• Find out key online influencers and opinion leaders for supporting your service/product

Public Relations is all about building mutual relationships between people and your company. It touches almost every part of the business including marketing, sales, customer support etc. In the recent days most of the businesses use social media in a lot of ways to either supplement or add on to existing PR strategies. Every person involved in social media on behalf of the business should be well trained. For most of the bigger businesses, following the code of conduct and social media policy is enough to attain business goals.

Dot Com Infoway helps clients market their products/services through cost-effective Internet Marketing and Social Media Marketing solutions. To get a free quote for these services, contact us.

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Facebook is a site for networking with people. But how good is it for advertising? Will advertising on Facebook be of any use to your business? Do people value the ads that appear on a social networking site? Let’s have a detailed perspective on Facebook as a lucrative platform for advertising.

1. Creating ads on Facebook:
In Facebook, we have two major options to advertise

• Advertise something that is already on Facebook – you can advertise your fan pages, groups or applications on Facebook through advertisements. This can increase the visibility of what already exists.
• Advertise a web page – In this option, you can advertise your web pages to reach your target audience on Facebook.

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Yesterday, Google announced the launch of Google Instant, an instant and innovative approach for making search faster than ever! All this is done through a new search interface that delivers results by predicting the user query. This new Google interface is more interactive than ever before and it gives users an enhanced search experience by providing immediate feedback that allows for quick and precise search.
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Facebook released their location based services known as Facebook Places recently. Facebook Places allows Facebook users to share their location and find new hot spots, following where their friends go. This application is considered as the strongest rival for Foursquare and other location-based check-in services.

Location based social networking isn’t a new concept. Foursquare has more than 3 million users since its launch five years back while, Google Maps has location-based mobile networking for more than 100 million users. Still, Facebook Places throws open location-based networking to its user base of 500 million, the most important fact here is, 150 million of Facebook users sign into the site via their mobile phones.

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