Google Latitude is on the iPhone now. No, it is not a native app, but a web app that runs in the foreground like every other third-party app of the iPhone. Why is it so? Because, Apple said so. Yes, at least that is what Google’s official blog post seems to paint:
“We worked closely with Apple to bring Latitude to the iPhone in a way Apple thought would be best for iPhone users. After we developed a Latitude application for the iPhone, Apple requested we release Latitude as a web application in order to avoid confusion with Maps on the iPhone, which uses Google to serve maps tiles.”
Tech-experts look at this “avoid confusion with Maps” statement from Google as a bit strange as Google, if needed, could have found the means to build Latitude into Maps. Many in the Silicon Valley opine that Google might have built a native app for the iPhone, but since Apple did not want it, may have made a web one instead.

Google Latitude on the iPhone
So, it looks like Apple has dictated a decision to Google, and Google has listened to it. Maybe once-upon-a-time Apple board member and current Google CEO Eric Schmidt played a role in accepting Latitude as a web app. READ THE FULL ARTICLE >>
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