Google Adwords

Launch of Google Ad Grants Management Service

We are happy to announce the launch of our Google Ad Grants Management service. This service offering gives us an opportunity to help organizations run targeted campaigns that help in recruiting volunteers and board members, raising awareness for their brand, promoting their programs and services, and raising funds online. There are about 3 billion searches a day on Google, and Google Grants has the potential to drive 10,000 to 40,000 new visitors to a website each month. The idea...

Google Updates AdWords with Enhanced Campaigns

Google has rolled out Enhanced Campaigns, an update for AdWords, which helps users manage their ad campaigns easily across multiple devices. With the rapid increase in the number of PCs, laptops, tablets and smartphones, people are continuously switching from one device to another to exchange information, shop and stay entertained. Though this has created a wide opportunity for business, it has made marketing more complex and time-consuming. Various factors have to be taken into...

Google Predicts Surge in Online Advertising

Google expects online advertising to grow tenfold in a few years time as internet grabs more marketing dollars from other media. The search giant Google is also running an ad serving application called AdSense and constantly working on improving its service by implementing new changes. While speaking about the future of online advertising, Google's VP for display advertising products Neal Mohan said that automated “real-time bidding” technology would bring hundreds of billions of dollars...

Google Reaches Another Milestone with Instant Search

Yesterday, Google announced the launch of Google Instant, an instant and innovative approach for making search faster than ever! All this is done through a new search interface that delivers results by predicting the user query. This new Google interface is more interactive than ever before and it gives users an enhanced search experience by providing immediate feedback that allows for quick and precise search. There has been a hype on “Google Instant, a fundamental shift in Search,...

New AdWords Reports in Google Analytics: Impressive as usual

Google has announced new AdWords report sets in Google Analytics that will help view more specific and detailed reports. These new reports can offer more insight on what happens after a visitor clicks on your ads. The previous report sets, inspite of their advanced and detailed reporting do not offer this particular facility. But the new reports provide additional data, like actual search query etc. which were not available in Analytics previously. In the upcoming weeks, Google will be...

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