Internet Marketing

Top 4 Digital Marketing Trends for 2013 [Infographic]

“Top 4 Digital Marketing Trends for 2013”, our latest infographic, provides a comprehensive analysis of tools and technologies that will define the digital marketing landscape this year. It traces the impact of the digital revolution on consumer behavior and highlights key trends that marketers need to focus on in 2013. It provides insights on optimally utilizing various elements of a digital marketing strategy like mobile marketing, social media, content marketing and author rank, to offer...

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Upcoming: Google is degrading low quality merchants – What might be the reason?

News from the Experts: On 8th of March 2013, Matt Cutts- Google's engineer and head of search spam- announced Google's intention of introducing a new algorithm to lower the rankings of bad merchants. Consequently, a huge drop in traffic for these online merchants is expected. The introduction of the new algorithm is aimed at protecting searchers and consumers from phony merchants. This downgrade is likely to take place in the 3rd or 4th quarter of 2013. Matt's announcement at...

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Best Ways to Improve Quality Score for PPC Campaigns

Pay-per-click campaigns are stealing the show ever since they marked their presence in the Internet industry exactly a decade ago. This web advertising model, also known as the Cost-per-click model, focuses on attracting traffic to the actual websites by advertising on other popular websites. The advertising company pays the hosting company every time the ad is clicked on. This campaign is generally based on keyword phrases that are pertinent to their own target market. The success of a PPC...

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10 Innovative Internet Marketing Ideas for Business Growth

Now-a-days, it is difficult to run a business without having effective marketing strategies. A large number of business owners depend on Internet marketing to keep up the growth of their business. For a business to stay ahead of its competitors, it must adopt a variety of innovative Internet marketing techniques. Here are 10 innovative Internet marketing ideas that will help your business grow. Reach Customers Directly Through Email If you target specific groups of customers, reach them...

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A Phenomenal Marketing Plan Paves Way For A Paramount Ecommerce Site

“Squeaky wheel gets the grease” is a famous proverb that can be correlated to the importance of marketing. Marketing is that squeaky cry for your website wheel to get the grease called returns or reputation. If you wish your website to give you high returns then your website needs to be marketed rigorously. An Ecommerce website is no exception to this principle of marketing but you cannot make it happen overnight with any magical powers. This is mainly because an Ecommerce website needs...

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