Internet Marketing

Top 5 Content Marketing Strategies For B2B Businesses in 2014

It is an oft stated fact that having a solid, well-planned content marketing strategy is vital to both B2B and B2C companies. However, it is only recently that B2B companies have begun to realize the importance of a properly documented content strategy. According to the annual report, “B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America”, by the Content Marketing Institute (CMI), 93% of B2B companies use content marketing and 42% considered themselves confident and...

6 Link Building Tricks that Always Work

With numerous websites mushrooming on the Internet, it’s quite a challenge to increase the traffic to your website these days. And since pretty much every business is out there, the greatest reward you can get is to be listed on top of the Google search engine results. To get up there, you need inbound links, which are of utmost importance for out-and-out Search Engine Optimization (SEO). More commonly known as link building, these inbound links are the key ingredient for a foolproof SEO...

4 Tips to Boost Conversion Rate During the Holiday Season

The holiday season is always an encouraging time for marketers. Conversions usually increase during a holiday period, but they can be boosted even more. For a steady increase in conversion, it is important to have a strong plan and execute it well. Some merchants start their promotions much in advance, as it helps in lengthening the selling season. Here are some ways in which conversions can be rapidly developed during the holiday season: E-mail Marketing A right e-mailing schedule...

Top 4 Digital Marketing Trends for 2013 [Infographic]

“Top 4 Digital Marketing Trends for 2013”, our latest infographic, provides a comprehensive analysis of tools and technologies that will define the digital marketing landscape this year. It traces the impact of the digital revolution on consumer behavior and highlights key trends that marketers need to focus on in 2013. It provides insights on optimally utilizing various elements of a digital marketing strategy like mobile marketing, social media, content marketing and author rank, to offer...

Upcoming: Google is degrading low quality merchants – What might be the reason?

News from the Experts: On 8th of March 2013, Matt Cutts- Google's engineer and head of search spam- announced Google's intention of introducing a new algorithm to lower the rankings of bad merchants. Consequently, a huge drop in traffic for these online merchants is expected. The introduction of the new algorithm is aimed at protecting searchers and consumers from phony merchants. This downgrade is likely to take place in the 3rd or 4th quarter of 2013. Matt's announcement at...

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