Ecademy's Chairman Thomas Power says people come to the Social Media for two basic reasons – 1) to collect people 2) to collect knowledge. True. People come to the Social Media to know more people and to gather more information. Just give them that, you rule the Social Media world.
Companies like Dell, Zappos, JetBlue and a few others have perfectly executed this Social Media formula. However, if you look closely, these companies sell directly to customers and hence whatever they do or say...