Mobile Apps Marketing

10-Step Checklist to Build & Market a Successful App [Infographic]

We've just launched the 11th infographic in our information graphic series, which details the nitty-gritty of app development and marketing that app creators will need to look into to be successful in their efforts. 10-Step Checklist to Build & Market a Successful App details the necessary course of action - step-by-step from app concept to launch - to help apps reach their full potential. Serving as a business model for developers and creative hopefuls, the infographic is composed of...

5 Effective Ways to Monetize Freemium Apps

App monetization is a hot topic today. More and more app developers are finding that their users don’t want to pay to download an app – they want it free, and they’re willing to suffer through advertising and other marketing methods to get that free price point. In fact, free apps routinely outperform paid apps in all categories save a couple (business utilities and navigation). Does that mean you’re doomed never to make a profit from your efforts? Not at all. Freemium has become the...

8 Ways to Strike Gold at the App Store This Holiday Season [Infographic]

The holiday season is here and we are inching closer to Christmas! The spirit of celebration is in the air and we are all so full of cheer. We couldn't have chosen a better time to roll out the 10th infographic in our information graphic series, which has been specially designed for app developers looking to maximize their revenue this holiday season. 8 Ways to Strike Gold at the App Store This Holiday Season provides an in-depth look at what causes the App Store's sales to soar, and how...

App Optimization for iOS 7 [Infographic]

This week, we have rolled out the 9th information graphic in our infographic series - App Optimization for iOS 7, which has been specially designed for iOS app developers. It offers insights on the new features and tools available in Apple's latest OS, and encourages app developers (who have not yet made the iOS 7 leap) to move their apps forward to avoid providing users with an outdated app experience. iOS 7 has widened the field of opportunities for app developers, and also paved the way...

4 Latest Trends in Mobile Apps Marketing

It’s a well known fact that one of the fastest growing fields is that of mobile apps, and there are certain factors that govern the shelf life of each app. One can’t just release an app into the market, and expect it to run for the sole reason that it was created. Here are four of the latest trends in the market that decide whether an app stays or goes. 1. Localization When you go to an app store for Apple or Android, and you’re looking for a certain application, the first thing...

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