New AdWords Reports in Google Analytics: Impressive as usual

Google has announced new AdWords report sets in Google Analytics that will help view more specific and detailed reports. These new reports can offer more insight on what happens after a visitor clicks on your ads. The previous report sets, inspite of their advanced and detailed reporting do not offer this particular facility. But the new reports provide additional data, like actual search query etc. which were not available in Analytics previously. In the upcoming weeks, Google will be...

Google Surrogates GAP With AdWords Cerf Program

Google has made some big changes in its longstanding Google Advertising Professionals (GAP) program. One of the biggest changes is the name of the GAP program is replaced by Google AdWords Certification Program for advertisers who manage AdWords accounts. This change comes with required training materials, more comprehensive certification exams, and advanced exams covering search, display, and reporting/analyses. It also offers a Certified Partner badge to a certified individual or company. ...

Facebook Fan Page Apps That Work

The latest survey from ComScore says that, 2009 was one of the strong year for Facebook. There are numerous Facebook Fan page apps available but only a few apps will help you to promote your services more easily and exclusively. Here I have explained two facebook apps that really works to improve the popularity of your fan page, Static FBML Involver 1. Static FBML FBML ( Facebook Markup Language) : This is a fantastic app that can be customized as a tab into your Facebook Fan page...

Google Analytics Landing Page Report – How to Make The Most Out of It?

Before we enter into the topic, I would like to ask you a question - Which Google Analytics report you feel will be helpful for analyzing your Landing Pages? I guess many of you will answer - “Top landing pages report”. This is maybe because we are attuned to viewing the top landing pages report often and we tend to think that they offer the best analysis. Not really. The Landing Pages of a website is nothing but the pages through which people enter the website. So it is very...

4 Simple Steps that Change your Marketing Campaign Viral

Every product needs a promotion so does every business. When the marketing goes viral, then the return of investment (ROI) one could expect is higher which is what every business / product owner looks for. When done correctly this created mass influence among the people thus gives great exposure. Viral Marketing At the same time, if things went wrong, viral marketing can just break your entire business scenario as it has direct influence from people. When handled with care, we can always...