A Harvard professor has accused Google for biased search results. He attacked the search engine giant for giving preference to its own product.
Ben Edelman released his study ‘Measuring Bias in Organic Web Search‘ which attempts to measure bias in the organic search results of Google, Yahoo, Bing, AOL, and Ask. It claims that Google gives preference to its own products ahead of others.
But Google denied the charge and said, “The report is highly biased, ignoring contrary examples like ‘search engine’, ‘book flights’ or ‘directions’, and failing to account for other reasons why certain sites rank highly.” It also added that Edelman as a paid consultant of Microsoft, has released his study, in which he passes his sponsor and fails Google.
In a previous report Edelman accused Google of hard – coding results to favor itself over competitors.
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