The app world is increasingly getting cluttered with new apps every single day – what with over 2 million apps vying for attention in Google Play Store as well as Apple App Store, being found is not an easy task even for promising apps full of potential. Thus, a well thought of user acquisition strategy is the backbone of any app that hopes to stand out in the crowd that the app world plays host to.
While apps have become an integral part of the lives of most users, a successful app is largely dependant on loyal users not only for revenue but even for marketing – as 92% users believe recommendations from family and friends over all other forms of marketing; one of the many invaluable insights brought out by Dot Com Infoway, a global award winning design and mobile app marketing firm, in an insightful Infographic revealing ‘Effective Tactics to Grow Loyal Users for Your App [Organic & Paid User Acquisition].’
Importance of planned User Acquisition:
User acquisition simply refers to the number of users installing an app, a number crucial in measuring the success of an app. While user acquisition may be driven through many methods including referrals, paid campaigns and organic searches, every method will not work for every app; what developers and owners need to understand and apply are the most effective techniques suited to the results they want to drive, the cornerstone of designing a successful user acquisition strategy.
From LTV to referral marketing to retargeting users without irritating them, the simple, handy and highly illustrative Infographic gives crucial insights, tips and trivia from top companies and app marketing gurus helping readers make informed decisions while designing their app marketing strategies. The Infographic follows from an informative webinar on the same topic hosted by DCI in September this year, presented by Raja Manoharan, Head of Mobile Marketing at DCI with over 9 years of hands on experience in mobile app marketing across the globe.
The Infographic by DCI is an attempt to educate app owners and developers about various aspects of user acquisition – to attract, engage and retarget users non-intrusively and successfully increase their app installs with a well-crafted strategy. The Infographic catches the eye and is easy to understand, summing up various techniques that can be employed to strengthen the user base of an app. Users will find this handy guide indispensable considering the fact that users rely on online searches to meet their smallest of needs, ensuring visibility and acquiring a loyal user base are the only ways an app can hope to survive and succeed in the cut-throat world of app stores.
With increasing competition and demanding users hard put to please, app developers get barely few seconds to reach out and win users driving home the importance of using most effective analytics and tools to create an engaging user acquisition strategy for their apps. The Infographic will acquaint readers with most effective techniques including LTV, social media advertising, referral marketing, marketing outside the web and app re-targeting to develop, expand and retain a loyal user base for their apps.