Dot Com Infoway, a leading digital marketing agency, has recently launched a boutique of specialised digital marketing services to add that extra edge to your marketing strategy!
Online reputation management is turning out to be one of the biggest concerns for businesses, and rightly so. You would agree when it comes to choosing a product or service, most people rely on word of mouth, or, in a technical ecosphere, online reviews. Yes, it is a bitter truth most companies have taken some time to realise that the popularity and success of their businesses is affected greatly by what people say about it online. One single negative review can have potential customers skittering to other websites in a jiffy! Thus, online reputation management must figure as a top marketing strategy for any business, be it a startup or mature company.
Managing your business’s reputation involves being transparent and honest with your customers while maintaining a neutral and respectful stand at all times.
However, it is also true that savvy entrepreneurs may not be great communicators. Further, with the constantly increasing competition, your online reputation is what makes you stand apart from the thousands of competitors online. Hiring a professional reputation management company to build, manage and improve your business’s online reputation can significantly build market trust and increase your sales.
With years of experience in the industry and after closely working with hundreds of clients, we offer ace online reputation management services comprising the following:
Having neat high-quality content to represent your brand online is a must to make the right impact on the audience. At the onset, we craft an engaging profile for your business to represent it right. We also optimize the profile across all high-visibility social and business platforms, helping your brand appear in the top pages of Google and other search engines.
Content Creation & Marketing
Content creation is integral to marketing online. We craft blogs, PRs, video content, Infographics and manage your social media presence with quality content that is sure to boost your brand in the right direction.
Addressing customer reviews promptly and genuinely goes a long way in fixing your online image. We further improve your brand’s image by reaching out to genuine users and garnering authentic reviews about your products and services.
By regularly posting positive content online in the form of press releases and blog, not only will you have people talking about you on the Internet, the influx of positive information will soon play down any old negative information, improving the reputation of your company.
Online Reputation Monitoring and Reporting
We also provide sophisticated online reputation monitoring and reporting services to keep you informed of any negative content published online about your company to taint its image.
Top business professionals agree that the reputation of your business is as important, if not more, as the quality of services provided by you. While only a few negative reviews can bring down your business considerably, having a professional reputation management team for improving your online reputation as well as managing crisis can have several advantages for your business, including building your credibility and increasing sales.
Remember, your online reputation is what makes you stand apart from the increasing number of competitors online. Create a positive brand image for your company to boost your sales.