With the myriad of different devices being used today, it behooves any serious business owner to make responsive web design a top priority. Lack of this essential component often translates into the loss of potential profit. A responsive web design will readily adapt to the device it’s being viewed on, making it easy for the user to experience all the features of your website seamlessly and without compromising quality.
Mobile Devices are Used More Often for Searches
As of May 2015, Google revealed that more searches are conducted on mobile devices than on desktops. This is an incentive that should convince any serious business owner to develop a responsive website design that easily adapts to as many devices as possible if they haven’t already. People lead busy lives and the world has responded to this fact by making WiFi readily available in many places to meet this growing trend. In many cases, mobile devices with unlimited data plans have become the go-to choice instead of expensive home internet service packages for desktops.
Search Engines Love Responsive Websites
Mobile friendliness is a ranking factor that was introduced by Google in 2015. Subsequent studies have revealed that this factor has had a substantial effect on ranking as a result of this algorithm change. Mobile-friendly websites rank much higher with search engines, and as a result have become a growing trend. There’s also evidence that shows that non-mobile-friendly websites are ranking much lower or not at all on mobile search results at an increased frequency. To illustrate this point, a recent study conducted on 1,000 important eCommerce keywords across a range of industries revealed that 83% of all #1 ranked search results were mobile friendly. This is another point that proves it’s important that business owners recognize and adapt to this changing trend.
Responsive Web Design Equals Quality User Experiences
Clearly, the easier it is to view and use a website the more likely a user will be to visit it. A website that’s hard to see and requires lots of scrolling and manual enlargement will be far less likely to get a repeat visit. Convenience and ease are the names of the game. If it’s convenient and easy for users to access, view, and use your site, regardless of the device, they are more likely to be repeat visitors and customers. your website functions as a tool to help drive your business. It’s important that it’s designed to optimize every user experience across many different devices. Producing a quality seamless user experience on any device should be the goal of all your SEO and marketing efforts.
The importance of creating a seamless quality user experience on any device is obvious. Not only does adopting a responsive web design boost search engine ratings it also increases the number of users willing to visit your website. From a functional standpoint alone, ease and convenience will always trump complications and difficulty for users. Choose a web development team that employs a mobile-first web design philosophy because technology will only continue to grow in order to adapt and reflect current user trends.