New AdWords Reports in Google Analytics: Impressive as usual

Google has announced new AdWords report sets in Google Analytics that will help view more specific and detailed reports. These new reports can offer more insight on what happens after a visitor clicks on your ads. The previous report sets, inspite of their advanced and detailed reporting do not offer this particular facility. But the new reports provide additional data, like actual search query etc. which were not available in Analytics previously. In the upcoming weeks, Google will be...

Google Surrogates GAP With AdWords Cerf Program

Google has made some big changes in its longstanding Google Advertising Professionals (GAP) program. One of the biggest changes is the name of the GAP program is replaced by Google AdWords Certification Program for advertisers who manage AdWords accounts. This change comes with required training materials, more comprehensive certification exams, and advanced exams covering search, display, and reporting/analyses. It also offers a Certified Partner badge to a certified individual or company. ...

Adwords Editor Shortcuts to Shorten Your Time

Ad copy plays vital role in an online advertising for generating leads. Main goal factors for ad copy are CTR and conversion rate. Best ways to increase CTR and conversion rate are Call to action in adcopy and trustability. This trustabilty can be obtained by including trade mark, copy right symbols etc. In this post I have come up with various types of shortcuts for managing your AdWords account using AdWords editor. I just want to share it with you. You can find the list of short cuts...

Opportunities Tab Available in all English-language Google Adwords Account

2009 has been a busy year for Google Adwords. Google Advertising has great resources for new and current advertisers who are advertising with Adwords. Last week Google expanded the beta version of the ‘Opportunities Tab‘ in the Google AdWords interface. Currently it is fully available in all English language accounts. Before it was available only to US advertisers, UK and Australian advertisers. Purpose of Opportunities tab: Do you know the purpose of new feature “Opportunities...

Google Adwords New Interface Features

Google Adwords Interface is getting better and better with many user friendly features. As a follow up to the Google Adwords beta version success, the search giant has introduced this new Adwords interface loaded with many new features. This post will mainly discuss the following features: Creating Custom Alerts Filter options Spreadsheet Editing Creating Custom Alerts: Custom Alert is available in the 'More actions' dropdown box as shown in the below window 1. When you click...