Adwords Editor Shortcuts to Shorten Your Time

Ad copy plays vital role in an online advertising for generating leads. Main goal factors for ad copy are CTR and conversion rate. Best ways to increase CTR and conversion rate are Call to action in adcopy and trustability. This trustabilty can be obtained by including trade mark, copy right symbols etc. In this post I have come up with various types of shortcuts for managing your AdWords account using AdWords editor. I just want to share it with you. You can find the list of short cuts...

Opportunities Tab Available in all English-language Google Adwords Account

2009 has been a busy year for Google Adwords. Google Advertising has great resources for new and current advertisers who are advertising with Adwords. Last week Google expanded the beta version of the ‘Opportunities Tab‘ in the Google AdWords interface. Currently it is fully available in all English language accounts. Before it was available only to US advertisers, UK and Australian advertisers. Purpose of Opportunities tab: Do you know the purpose of new feature “Opportunities...

Google Adwords New Interface Features

Google Adwords Interface is getting better and better with many user friendly features. As a follow up to the Google Adwords beta version success, the search giant has introduced this new Adwords interface loaded with many new features. This post will mainly discuss the following features: Creating Custom Alerts Filter options Spreadsheet Editing Creating Custom Alerts: Custom Alert is available in the 'More actions' dropdown box as shown in the below window 1. When you click...

Merge Your Google Adwords with Analytics – Auto and Manual Tagging

Google Analytics helps you monitor, track and analyze your online marketing campaigns such as paid search campaigns (PPC), banner ads, email marketing and other online programs. Here, I have detailed on the tracking of paid campaigns. How to track your Paid campaigns: There are two ways to track your paid campaigns (PPC) 1. Auto-tagging: For Google Adwords: Go to My Account >> Account Preferences and enable auto-tagging. This lets Google Analytics to automatically produce reports...