Sony Music India – Mobile Application Development Case Study

iPhone Application Development Case Study 01 – Sony Music India

Client
Sony Music India, a wholly owned subsidiary of Sony Music Entertainment, has a wide presence in genres ranging from Indi-Pop and Indian Classical, to Bollywood & Tamil film soundtracks. The company provides integrated solutions across 3 verticals in India namely Recorded Music, Talent Management and Publishing. The company boasts of an extensive catalog that comprises some of the most legendary recordings in history of over 100+ years and is home to renowned and celebrated artists and several iconic Bollywood film soundtracks.

Challenge
Dot Com Infoway approached Sony Music India to create apps that feature the songs and wallpapers of some of its phenomenal hits. The purpose of creating these apps was to provide mobile users with unlimited streaming for their favorite movie tracks. The challenge was to design and develop highly functional apps which ensure immediate and convenient usability.


Solution
Dot Com Infoway’s development team approached the project with a two-phased strategy.

Phase I: Script Development
Phase I comprised mainly of analysis, planning and deciding on the course of action. Dot Com Infoway’s design and development team analyzed the client’s requirements and framed an action plan based on the resources required, the appropriate technology to be used and the time frame needed for developing the apps.


Phase II: Load Testing
Phase II saw the implementation of the action plan framed in Phase I. The aim was to leverage the best of iOS technology to develop apps that would let users experience music. Our constructive inputs and suggestions gave perfect shape to the app concept. Our core focus on usability and user engagement enabled us to develop cutting edge apps that work efficiently on both the iPhone and the iPod Touch. The objective was to create the kind of design that has the ability to attract prospective users to try the apps.

Dot Com Infoway’s development team created the apps VTV Songs, VTV Songs Download, Goa Songs, Goa Songs Download, Aayirathil Oruvan, TVP Songs, Khilladi Songs, YMC Songs and YMC Songs Download. These apps are:


Result
Sony Music India was impressed with DCI’s development methodology. A great partnership created during the successful development of the first apps for SONY MUSIC INDIA, VTV Songs and VTV Songs Download, strengthened the foundation for many other similar app development projects. Our expertise on the iOS platform allowed us to develop apps that perfectly match the client’s requirements. The client hires our services time and again and we are proud to continue working on their project.

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