* To increase the number of downloads of the StayGo App on both iTunes and Google Play Store
* To gain top rankings in the iTunes and Google Play Store
Dot Com Infoway used a two-pronged strategy to meet this challenge.
* Social Media profiles set-up* App description optimization* Press release writing
* Analytics Set-up
A few more steps were taken during this phase:
* Reached out to well-known app experts, reviewers and fellow-developers and received favourable reviews on StayGo from them
* Made reviews on StayGo feature in popular app websites such as dailymail.co.uk , techtimes.com, iculture.nl and metro.co.uk
* Undertook various promotional methods to reach out to prospective customers made up of primarily iPhone and Android users.
* Promoted StayGo in Social Media websites to create awareness about the uniqueness of the app, thereby significantly increasing its online visibility