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Define business goals:
Define target users and application objectives. Set quantifiable business goals.
Gain thorough understanding of the users and the users' environment to ensure that the solution meets user's needs.
Identify the main competitors and study their solutions.
Design for the complete user experience:
Design everything a user perceives about the application to provide an engaging experience to the user.
Gather user feedback early using prototypes and use this feedback to drive the design and development of the application.