Identify the App’s Unique Value
We carry out a measured analysis of the app and its competitors, and gauge it on parameters such as innovativeness, popularity, usability to identify its USP. Based on this research, we frame a customized marketing strategy that will boost its ranking and downloads.
Set Up the App Launch
We offer guidance in app pricing and App Store submission. Our pre-launch promotions are focused on getting ample visibility for the app to help it achieve a breakthrough. We get the word out about the app through press and blogger outreach, and pay attention to every other aspect of the launch to make sure it is nothing but perfect.
Build the App’s Store Visibility
To improve the app’s chances of being discovered through app store search and to help it get ample views and downloads, we optimize its description, keywords, icon and screen shots.
Deliver the App to the World
We submit the app to bloggers, app critics, tech sites, traditional and online publications etc., for exposure via multiple online channels. We engage in promotions via social media, forums, chat groups and viral videos to enhance the app’s discoverability.
Promotional Marketing and Upselling Strategies
We go the extra mile to ensure satisfactory returns on investment. We work on strategies like running contests, announcing offers and organizing giveaways for the app, to boost app downloads and revenue.