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DCI Delivers New White Paper on Successful Mobile App Marketing

Thursday, October 18, 2012

San Francisco, United States Dot Com Infoway (DCI), a world leader in enterprise and mobile application solutions, Internet marketing, and comprehensive IT solutions, has announced the release of a major new white paper – How To Plan For a Successful App Launch – that shares valuable insights into some of the most important lifecycle stages in the process of creating successful mobile applications. Composed by DCI’s team of expert analysts, and bolstered by unique, engaging, and informative info-graphics, How To Plan For a Successful App Launch is a must read for developers and software development companies who wish to achieve success.

Having established its place as a thought leader in the mobile app marketplace, Dot Com Infoway created its new white paper – available at – to help developers gain a better understanding of how to properly lay the groundwork for the creation of a winning mobile application. How To Plan For a Successful App Launch also takes readers past the initial ‘groundwork’ stage – taking the time to thoroughly examine ways in which developers can set their apps apart from the pack, and generate the type of momentum and excitement that is needed for an app to go viral.

“We all know, by now, that there is enormous potential within the mobile app marketplace – but with enormous potential comes hazards,” said C.R. Venkatesh, CEO of Dot Com Infoway. “Given our experience in this space – and our expertise, which we’ve arrived at by working with developers all over the world – we are happy to share some of our insights. It’s important, to us, to support the ever-expanding community of developers and development companies. We know, from experience, what they sometimes do not: which is that to truly succeed it takes more than a good product. It calls for specialized attention to every last detail throughout the marketing process – from initial idea to post-launch review.”

In an industry that is both propagated and plagued by a low barrier to entry, Venkatesh said that what sets the winners apart from the losers is the ability to grasp the marketing elements that are – most often – the driving force behind the success, or lack thereof, of a new mobile application.

“In a short period of time, over 300,000 mobile apps have been developed, and there is seemingly no end in sight,” said Venkatesh. “You’ll have to download and read our new white paper to see all the specific details, but the numbers are simply resounding. The total number of mobile app downloads now exceeds 250 billion Apple apps, 10 billion Android, and 217 million Microsoft apps – and the amount of time during the day that people are spending with apps is growing exponentially. Lost on all of this, though, is the fact that for every huge success, there are an enormous amount of failures.”

How To Plan For a Successful App Launch highlights some of the more common, and easily-avoidable, mistakes developers make in trying to develop successful apps, and the white paper also goes into great detail regarding ‘The No. 1 key’ to launching a successful app. The white paper can be downloaded at the DCI website,

Media Contact:

C.R. Venkatesh
CEO- Dot Com Infoway, India

About Dot Com Infoway:

Dot Com Infoway (DCI) is a CMMI Level 3 multinational information technology company and a leader in custom software development and mobile application development with offices in India, the United States and Netherlands. An ISO 9001:2000 certified multi-disciplined professional IT service company, DCI is a Microsoft Gold Partner and a proud member of the prestigious NASSCOM and STPI.

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