Dot Com Infoway Releases Infographic on Impact of Penguin 2.1 on SEO Efforts

Dot Com Infoway (DCI), a leading provider of offshore IT outsourcing solutions to businesses across the globe, has announced the launch of its latest infographic, Life of an SEO: Before, After & Beyond Penguin 2.1, which provides a hands-on take on the effect of Google’s Penguin algorithm update on SEO efforts. The information graphic makes a bold, yet practical presentation of the current SEO scene, by juxtaposing it against the practices used in the pre-Penguin world.

Life of an SEO: Before, After & Beyond Penguin 2.1 offers a glimpse into the life of an SEO professional, and sheds light on the efforts that go into optimizing websites to improve rankings. It also showcases the drastically different SEO tactics that are being used now, to save websites from being penalized by the Penguin update. Designed to provide an overview of the changes in the SEO scene, the infographic has illustrations, images and screen shots, in addition to statistics and nuggets of information, to facilitate easy visualization and comprehension.

The infographic reflects the state of mind of SEO professionals post-Penguin 2.1, and the challenges they face in various areas of online marketing, as a result of the update. It covers key aspects of an SEO campaign such as link building, the anchor text profile, link relevance, content marketing, social media marketing, and customer relationship management.

“The Penguin 2.1 update has forced SEO experts to rethink their existing strategies, and create marketing campaigns that are in compliance with Google’s latest SEO parameters. We’ve kept the focus on providing SEO professionals with simple guidelines to get back on track, instead of overwhelming them with with an in-depth analysis of potential issues. Life of an SEO: Before, After & Beyond Penguin 2.1 explains how SEO goals can be reached without having to reinvent the wheel every time search engines change the way they rank content. We expect the infographic to resonate well with the SEO community, as it depicts the situation most professionals find themselves in today,” said Venkatesh C. R., CEO of Dot Com Infoway, at the launch of the infographic.

The strategy of using keyword-rich anchor text links to boost rankings is passé now. Businesses are now forced to opt for relevant links from niches similar to their business. Statistics show that 43% of businesses have already used the Google Disavow tool to remove bad links when all other measures have failed. The infographic also covers hurdles faced in the area of SMM and CRM.