Recent E-commerce Statistics that Online Marketers Need to Know in 2017DCI
According to the latest reports, more than 56% of internet users have chosen to shop online in the year 2016. This is a huge leap from the previous year and the expectations are that it will touch the 80% mark in the year 2017. But, there are a few areas that e-commerce companies need to understand if they want to achieve better results this year. Let’s look at some of the statistics so that it becomes easy to figure out the areas that need improvement.
In the year 2016, around 22% of people who purchased online products did so through organic traffic. It is exciting to know that without the help of any paid service or paid ad campaigns, users are still using Google and Bing to find the best e-commerce websites to make their purchases. Email marketing occupies the second spot, where 20% of the people made online purchases after seeing a product marketed by email campaigns. CPC (cost per click) occupies the third position with 19% of people preferring ad campaigns to find e-commerce websites to make online purchases.
Google search engine, for years now, has helped a number of online users to make online purchases. In 2016, it managed to influence 43% of users whereas Google Ad words led 23% to make online purchases.
Studies also point out that in the US alone, 1 out of every 5 Android users use the voice search feature in the Android Smartphone to search for e-commerce websites, with 89% of people using multiple devices to access e-commerce websites. So, in short, only 11% of people use their desktop or laptop for shopping. Apple users have contributed to an average amount of $228 compared to $187 by desktop users in online shopping in 2016.
It has also been observed that around 39% of people stop browsing an e-commerce website if they find the site to be slow and 38% of folks leave a website if they find it unattractive and unresponsive. Around 81% people spend time on research before buying a product.
These facts should be taken seriously by e-commerce companies if they want to keep satisfying online customers and increase their business.