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Message from the CEO
With January behind us, we bring you this newsletter to tell you everything that’s been happening. With hit the new year with a running start, and we continue to gain momentum as we push forward towards our goals. We kicked off January by taking our grand event, the Global Mobile App Summit and Awards, to Bangkok! The event was a resounding success, and we were thrilled with how it all turned out! We are now getting ready to do it all over again in July at Bangalore! Back in our offices, we also continue to deliver the best technical and marketing solutions to our clients worldwide!

 

This newsletter provides a glimpse of the latest news, developments, and events happening at DCI. Happy reading!
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WHAT’S HOT AT DCI
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The Global Mobile App Summit and Awards, 2016 in Bangkok
The Global Mobile App Summit and Awards (GMASA) at Bangkok was an excellent way to kick this year off. On 22nd January, The Sheraton Grande Sukhumvit saw some of the industry’s leading entrepreneurs take to the stage to share their insights on various trends and aspects of the mobile app industry. The Indie Pitch Zone saw three deserving
winners go home with cash prizes and Amazon Kindles for their innovative ideas. An exhibition and a workshop rounded off the event. All in all, it was an excellent day’s work, that was capped off by an fun after-party at the Levels Club.
Here’s a quick run-down of the day.
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LATEST WORK
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Kerala Tours – Search Engine Optimization
Kerala Tours is a travel and tours agency that specialise in tourism for the Kerala. They provide packaged tours to Kerala and provide information on accommodations and various destinations in Kerala. Having successfully worked for this client before, they approached us to help them boost Kerala Tours’ targeted traffic and turn leads into successful conversions through our PPC services.
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Tour Packages India – Search Engine Optimization
Tour Packages India is a website that caters to the travel industry in the Indian subcontinent. From packaged tours to custom tours that span the diverse geography of the country, Tour Packages has it all. They approached DCI with a request to boost traffic and turn site visits into successful leads, and boost their business online.
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Apps World Mag – January 2016
This month’s issue of Apps World Mag focuses on the on our biggest event, the GMASA’16 at Bangkok. The issue focuses on the agenda at the event and information about the Indie Pitch Zone, among other highlights that the event will focus on. The magazine, as always, also brings you the latest buzz on the hottest trends, apps and gadgets in the mobile market. This month, the issue highlights apps such as Star Wars: Galaxy of Heroes, YouTube Kids and Waze.
Get the issue here.
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Startup 360° – January 2016
This month, in our anniversary issue, we turn the spotlight on RezNext, an initiative that envisions bridging the gap in room reservation automation and in empowering hoteliers with intelligent business tools to strategise and execute their plans for improving their online booking revenue. We also highlight three promising startups that are making it big in our “Startup of the Month” section: Aglasem, Friendly Toyz and Healthy World. The issue also features engrossing articles from our guest writers Hemachandran and RA Nadesan.
Get the issue here.
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Featured Presentation
Mobile App Advertisement for Beginners
With the sheer number of apps in the App Store and Google Play, it can be a daunting challenge for fresh-eyed newcomers to gain exposure and push their app towards their target audience. This presentation gives you an introduction to what mobile app install ads are and the distinctions between the various channels that offer mobile app install ads.
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Featured Blog Post
B2B Content Marketing Strategies to Look out for in 2016
Just a month into 2016, the marketing landscape continues to evolve, and as with every year previously, it’s time to look at what this landscape is bound to be like this year. The Content Marketing Institute released their findings on content marketing trends that are set to dominate this year. We have aggregated the top trends in the infographic presented in this article.
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Featured Video
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Case Study
Spiritual Bliss Magazine – iOS App MarketingSpiritual Bliss is a digital magazine startup that writes about lifestyle and spirituality. It focuses on bringing spiritual awareness, enlightenment, healing and positivity to its readers. The client approached us for help in increasing downloads for the Spiritual Bliss Magazine app, finding more subscribers, generating greater revenue for the magazine and expanding its target audience. Our studied and steady month-long marketing campaign resulted in the app achieving the first ranking in the U.S. Entertainment section and the 17th position in the U.S. Newsstand. It is currently ranked in the top 20 in the Newsstand category for the targeted keywords. The number of subscribers also continues to grow daily.
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Testimonials
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Mobile Application Marketing
DCI is a terrific mobile application marketer. Their team has the sense of mobile marketing and strong technology background. I confidently say that DCI really knows what client needs and deliver the right message! – Brian Lee, WorldCard Mobile
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Internet Marketing
DCI has offered us a number of services including design, development and SEO. When it comes to SEO, their ability to understand our business as a whole and complete all tasks in a timely manner has given us the assurance that we’re dealing with a highly professional and dedicated team. – George Kekeli, COO, Selfcare Corporation Pty Ltd
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