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Message from the CEO
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| August has flown by in a flash and it has been a whirlwind of planning, preparation, and progress! We had some big plans in our agenda and most of them have come to fruition. This newsletter provides a glimpse of the latest news, developments, and events happening at DCI. Happy reading! |
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Participation in Apps India 2015
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| We have had a busy month attending major industry events! We are happy to announce our participation in the Apps India 2015 conference on August 19, 2015 at New Delhi. The event brought together leaders of the app industry and presented a panoramic coverage of the current landscape. Our CEO, Mr. Venkatesh C.R delivered an insightful keynote address on ‘Cost of User Acquisition |
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| for Mobile Apps – Organic vs. Paid’. |
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Participation in Mobile Game Asia 2015
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| The DCI team attended Mobile Game Asia 2015 on July 9-10, 2015 in Ho Chi Minh City. Organized by the Global Mobile Game Confederation (GMGC), the event brought together the top minds in mobile gaming from all over Asia. Our CEO’s keynote on ‘Mobile Game Market in India’ stimulated a lot of discussion among the audience and was overwhelmingly well received. |
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Employee Appreciation
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| We wanted to take a moment to appreciate the dedication of our employee, Vivekanandan .M (Manager – Circulation and Administration) who has not taken leave for the past 2 years! Having him on the team makes all the difference! |
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| Step Therapy Info – Search Engine Optimization |
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| Step Therapy Info aims to increase awareness for people who have been forced to undergo step therapy regardless of what medication their doctor prescribed. Our team is working on enhancing the online visibility of the firm, and improving the volume and quality of traffic to the site. |
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| Apps World Mag – August 2015 |
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| In this month’s issue of Apps World Mag, we bring you a cover story on Apps India 2015, an international conference on mobile applications held at New Delhi. Themed ‘You, Me & App’, the conference highlighted areas of growth and challenges in the mobile apps industry. We have also featured news on the latest games and must-have apps in the market, and the buzz in the digital arena. |
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| Startup 360° – August 2015 |
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| Our main story in this issue of Startup 360° is on Chandigarh-based startup Jugnoo, which is using auto-rickshaws to revolutionize hyperlocal commerce. Read about the struggle and success in the journeys of popular Indian startups such as BroEX, Curofy, InstaLively, Velvetcase, Unicommerce and FlexiPort. We have also got a whole lot of interesting news that is trending in the startup world. |
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| Featured Blog Post |
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| Twitter Just Made a Huge Jump in the Video-Advertising Space: Direct App Installs from Ads |
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| Twitter has been making a lot of changes in their app space lately, and just took a big leap forward in improving monetization. Twitter is now letting video advertising |
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| automatically allow app installs on their mobile apps, having introduced auto-playing video just a few weeks before. The move makes a lot of sense, as advertisers had previously relied on image advertising for a lot of Twitter’s ad money. |
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| How Facebook’s New Mobile App Ads Can Save Advertising Costs |
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| Facebook has recently introduced Carousel Ads in their mobile apps, which allow for multiple items, such as images, to be displayed in a carousel as opposed to individual ads. With this change, Facebook expects to reduce advertiser costs allowing |
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| more products to be shown. The carousel ads work by displaying more than one item over time in the ad window. |
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| Featured Video |
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| Looking to generate leads for your online business? |
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Spiritual Bliss Magazine – iOS App Marketing
Spiritual Bliss is a digital magazine startup that writes about lifestyle and spirituality. It focuses on bringing spiritual awareness, enlightenment, healing and positivity to its readers. The client approached us for help in increasing downloads for the Spiritual Bliss Magazine app, finding more subscribers, generating greater revenue for the magazine and expanding its target audience. Our studied and steady month-long marketing campaign resulted in the app achieving the first ranking in the U.S. Entertainment section and the 17th position in the U.S. Newsstand. It is currently ranked in the top 20 in the Newsstand category for the targeted keywords. The number of subscribers also continues to grow daily. |
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| Mobile Apps Marketing |
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“Obviously DCI know what they are doing. I am happy with their progress. Great work!“
– John Blossom, CEO, iFacelaugh |
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| Google Grants |
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“ANEW benefited in just a few hours after DCI integrated the Google Grants program with our website. This has given us a lot of visibility and exposure. Ever since then, we have been receiving requests from other states and countries for information about us, and partnership offers from organizations that look for genuine women-centric vocational training programs in India. Thanks to DCI for believing in our cause and supporting us!“
– ANEW INDIA |
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