Staygo – Mobile Apps Marketing Case Study
Inevitable Digital approached Dot Com Infoway to promote their mobile app for both iPhone and Android devices. The company wanted* To promote StayGo by focusing on the unique concept behind the app: letting users make informed decisions about their love-lives and deciding whether to continue or leave the relationship.* To emphasize how it is ideally optimized for both iPhone and Android devices.
- To increase the number of downloads of the StayGo App on both iTunes and Google Play Store
- To gain top rankings in the iTunes and Google Play Store
Phase I comprised of the pre-launch activities for StayGo app that included:
- Keyword analysis
- Social Media profiles set-up
- App description optimization
- Press release writing
- Analytics Set-up
A few more steps were taken during this phase:
- Reached out to well-known app experts, reviewers and fellow-developers and received favourable reviews on StayGo from them
- Made reviews on StayGo feature in popular app websites such as dailymail.co.uk , techtimes.com, iculture.nl and metro.co.uk
- Undertook various promotional methods to reach out to prospective customers made up of primarily iPhone and Android users.
- Promoted StayGo in Social Media websites to create awareness about the uniqueness of the app, thereby significantly increasing its online visibility