More clicks, reduced costs

Start getting targeted traffic from Google and other PPC platforms from day one. We will help you improve your click-through rate while drastically cutting down PPC cost.

Management of your PPC campaigns throughout the spectrum

There are multiple PPC networks and channels you need to focus on these days. Even on the same channel, you may have numerous keywords targeting multiple geo-locations focusing on various products and services. We will help you recognize the most profitable channels for you. We will help you compile the most CTR-friendly keywords that will bring your click-through rate but at the same time bring down your overall PPC advertising costs. We also have access to high-tech analytics tools to monitor your multiple campaigns in real-time and make the needed changes before it is too late.

PPC campaign management services completely tailored to your business

Highly focused. Cost-effective. Audience-specific.

Multichannel PPC management

Although PPC ads are the surest way to getting the most targeted traffic to your website, they are fraught with chances of spending too much and getting too little. Too many channels and too many adoptions coupled with multiple keywords targeting multiple audiences, it can become quite chaotic in no time. We use our massive experience and IT tools to precisely monitor multiple channels covering multiple keywords.

Keyword research and placement

Which keywords prompt your target audience to click your ads and then not just click, but also purchase from you? It takes market knowledge and experience to invest money on just the right keywords. Right placement of the right keywords has a big impact on your conversion rate as well as the money that you spend on individual PPC channels. We will closely study your business, your audience, the behavior of your audience on different channels, and then accordingly zero-in on the right keywords.

Landing page design,
testing and optimization

Every PPC campaign must have a unique landing page because all the people who click on your advertisement will be landing on that page. Once people have clicked the link, it is the power of your landing page that achieves the remaining business for you. How targeted, focused and optimized is your landing page? We will use A/B testing, copy optimization and advanced analytics tools to make sure that your landing page gives you the maximum ROI when people land on it through your PPC campaign.

Real-time auditing of
individual PPC campaigns

The dynamics of individual PPC campaigns are constantly changing. Something giving you optimal results right now may not perform well in the coming days or coming weeks due to constantly changing user behavior and latest trends. We have our finger on the pulse of every changing technological and customer trend on the Internet using our experience and analytical tools. We can perform real-time auditing of your ongoing PPC campaigns to keep them up to the mark and delivering their maximum.

Managing remarketing
PPC campaigns

Remarketing PPC campaigns are different from the straight-up PPC campaigns. These campaigns target those people who have either visited your website previously and hence, have shown some interest in your products or services, or they have already clicked one of your ads but haven’t yet done business with you. They’re familiar with your business but they haven’t yet committed, so, you need to keep the flame of their interest burning through strategic advertising. This is where our experienced team can help you. Through strategic ad copy and informative graphics, we will keep your business proposition in front of the right audience through the right channel targeting.

Geo-granularity – the right keyword for the right geolocation

When you’re targeting international audience through your PPC campaigns people in different countries and even in a different location within the same country may use different keywords or different language patterns to search for the same business. We use advanced tools to find multiple combinations of keywords and search terms to help you compile the words and phrases used in different geographic regions to improve your paid search conversion rate and bring down your costs at the same time.

Ongoing PPC bid management

As we all know, most of the PPC campaigns, in almost every platform, work on the bidding system. The higher you pay, the higher your ads appear among multiple ads. The bidding system needs to be monitored round-the-clock because sometimes, you end up paying more for the same position simply because you are not closely monitoring your placements. We will keep a close watch on where your ads appear and then make adjustments to your bids to drastically bring down your PPC cost by improving your quality score and ad rank. This is an ongoing process which is highly crucial to keeping your advertising budget going out of control.

Conversion & call tracking

Eventually, everything boils down to your conversion rate. How many people are clicking your ads? How many people are using the phone number mentioned in your PPC ad to call you? We will keep on tweaking your ad campaigns to enable a maximum number of people to click your ads, come to your landing page and call you from the number listed in your ad campaign.

ROI-boosting PPC
campaign management

A better ROI vis-à-vis your PPC campaign management means a higher click-through ratio for a lower investment. The good thing is, with proper and ongoing management, monitoring and auditing, this can be achieved with definitive success. Our ongoing auditing, continuous monitoring, ad copy tweaking and testing and retesting will ensure that your every PPC campaign gives you a higher ROI.

Industries We Served


Awards & Achievements


Why Choose DCI for Your Digital Marketing Needs?

DCI is an award-winning digital marketing agency providing 360° services to our clients from all over the world. Listed below are a few reasons why you should hire DCI as your preferred digital marketing agency:

  • You can focus on running your business and building your business while we make sure that your prospective customers and clients can find you.
  • We are a highly efficient digital marketing agency with an unbeaten track record.
  • We will bring down your overall online marketing costs while significantly increasing your number of leads and business queries.
  • We provide totally scalable Internet marketing services.
  • We offer measurable results with weekly and fortnightly reports.
  • We use a combination of years of experience, heard-earned expertise and cutting-edge tools to promote your brand online.
  • We offer one-shop, total turnkey online marketing solutions.

Case Study

Grande Bay Resort - Digital Marketing Case Study

Grande Bay Resort & Spa

Grande Bay Resort & Spa is one of the best beach resorts in Chennai ECR, Mahabalipuram. The property is set on a beautiful 5-acre stretch next to the beach and is surrounded by nature, making it a grand and comfortable place for…


Success Stories of Clients Who Have Trusted Us

illinois Tech India Digital Marketing Portfolio

Illinois Tech India

Internet Marketing

Illinois Institute of Technology (India) Pvt Ltd (IIT IPL) is a wholly owned subsidiary of Illinois Institute of Technology Chicago established Indian Operations from Dec 1998, to serve students in India. IIT IPL approached Dot Com Infoway to increase their online brand visibility and drive admissions for Fall 2017. After a complete analysis of website performance and running a heat map test on the landing pages of the website, we decided to create separate landing pages for the PPC campaign....

GI_cycle Digital Marketing Portfolio

GT Bicycles

Internet Marketing

GT Bicycles is a premier brand of mountain bikes, BMX bikes, urban bikes and road bikes having their headquarters in Connecticut, United States. GT Bicycles was born with a simple vision: to help riders push the envelope of what’s possible on two wheels by creating the most reliable, innovative frames. GT Bicycles have an excellent offline presence, but their online visibility was substandard. They approached DCI to turn this around by building a strong online presence comparable to their...

Zerust Digital Marketing Portfolio

Zerust Oil & Gas

Internet Marketing, SEO

Keyword: Flange Savers Ranking: Google #2 Keyword: Soil Side Corrosion Inhibitor Ranking: Google #1, Yahoo #1, Bing #1 Learn About Our Digital Marketing Services Request for Similar Service Learn About Our Web Development Services Request for Similar Service

Grande Bay Resort & Spa Digital Marketing Portfolio

Grande Bay Resort & Spa

Internet Marketing

Grande Bay Resort and Spa is a new boutique resort located at Mahabalipuram, Chennai, Tamilnadu. Created for the global traveler, Grande Bay Resort & Spa wanted to increase their online traffic by establishing their brand authority in the search engine to bring them quality leads. With growing competition in the online travel sector, Grande Bay Resort & Spa turned to Dot Com Infoway to help their business to achieve its goals. DCI created a targeted ad group structure that allowed...


Our Clients


Experience You Can Trust


Check Out Our Special Budget Packages Now!


Still Got Questions? FAQs on Digital Marketing

PPC (Pay-Per-Click) advertising is an effective way to reach your online audience of customers and prospects. PPC advertising is designed to help businesses drive quality and targeted traffic to Website in a cost-effective way.

Since PPC ad campaigns could span over various social media services and sites it could be difficult to keep up with everything that’s going on. With a team of highly experienced professionals, we take care of everything from ad creation, posting, and custom analytics while you focus on other aspects of running your business.

Advertising with PPC ads offers your business several advantages in the marketplace as follows,

  1. Accomplish various goals, from brand awareness to purchases
  2. Receive insightful campaign and audience data
  3. Show up above organic results in online searches
  4. Outrank competitors
  5. Reach people who’re looking for you

Each week you will receive a detailed report of your ad stats. We could also provide access to log directly into their Ads accounts to view all data as often as they wish to view the relevant data they need as well.

We follow five key components to our PPC service and strategy:

 

  • Identify Target audience for your business
  • Select targeted keywords that deliver the most relevant traffic
  • Prepare engaging ad copies
  • Implementation
  • Continuous campaign analysis and optimization to help it succeed.

We display your ad on major search engines, so when users search for specific keywords related to the product or service you offer, you appear at the top of the search results. By the usage of effective ad text, we deliver qualified leads to your digital door.


Get Free Digital Marketing Consultation for Your Online Business

Not sure how experienced online marketing agencies like Dot Com Infoway can help your business? We provide free consultation, during which we will do a quick audit of various aspects of your online presence and let you know how internet marketing can help you boost your business.

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