Mobile App Engagement Services

Beginning to end, screen to screen, element to element, we will closely analyze the entire flow of your mobile app to let you know exactly where your users may get distracted or disenchanted and stop using your mobile app so that you can fill the gaps and make your mobile app irresistible.

A persona will help you develop a kinship towards your end-user. It is a complete profile of your target audience including age, nationality, monthly income, preferences, hobbies, relationship status, financial status and the way the person may use your mobile app. Even the different ways your users interact with your mobile app – whether they make purchases through your app, whether they stick to the free version, whether they attempt to upgrade to the premium version but leave in the nick of time, whether they have upgraded and may upgrade further, whether they are connecting with other users using your mobile app – these are all numerous personae that can be defined for precise targeting. Once we have created the user persona, it would be like sitting right in front of a real person and designing a mobile app per his or her instructions. This will help you stay away from spending time and effort on features that are not required or not liked.

As your user engagement partner we will be using top-of-the-line UE tools to analyze engagement quality to optimize your engagement experience.

One of the greatest qualities of an effective engagement strategy is a well-defined engagement approach – the do’s and don’ts of constantly keeping in touch with your end users and knowing how to respond and when to respond to not just positive feedback, but also negative feedback. We will help you prepare a failsafe guide to keep you on the right track. This will also include a detailed engagement plan. Our engagement strategy includes the use of the best engagement tools in the industry including Google Firebase, Kochava, Mixpanel, Tune, Appsee, Brand, and many more.

These engagement messages may include push notifications through mobile apps, SMS, email, and in-app messaging. Our expert team will help you create compelling and response-inducing engagement messages and also help you schedule the messages for an optimized response rate and CTR.

Once the initial engagement messages have been broadcast, our experts will note down the response from your end users and then define the proceeding strategy. Every engagement campaign is based on the response received by the initial messages because then, we get an idea of how your audience responds. It takes lots of experience and analytics tools to sift through massive amounts of data and draw intelligence out of it.

Although throughout our engagement activities we will be updating you routinely through daily and weekly updates, you will also be presented with a comprehensive report at the end of the engagement campaign to give you a complete picture of what all activities were carried out, how your audience responded and what impact it had on your overall user acquisition rate.

Turn your casual users into loyal users and evangelists. Contact us to know how we can achieve this together.