Illinois Institute of Technology (Illinois Tech) is a private, independent, not for profit, Ph.D. – granting research university with programs in Engineering, Science, Architecture, Business, Law, Design, Human Sciences, and Applied Technology. In 1997, Illinois Tech set up its wholly owned subsidiary in India called Illinois Institute of Technology (India) Pvt Ltd (IIT IPL) that offers a few Masters and Certificate programs in Engineering through the online mode with considerable flexibility at an affordable cost.
Illinois Tech India turned to Dot Com Infoway for help in Search Engine Optimization (SEO). To meet their objectives, DCI created an integrated digital marketing strategy that included SEO and Google AdWords campaigns to increase brand visibility, traffic and enquiries.
As a result of our recommendations, the organic traffic increased by 85.68% during February 2017 to July 2017 compared to the same duration in 2016. We also developed an onsite content strategy that increased engagement for key pages. Consequently, up to 40% of the online admission enquiries during the period were received through the organic channel.