PUUT Wallet

Project Description

Puut Wallet is a unique app that enables users to say goodbye to their bulky wallets and embrace digital payments. The e-wallet supports cryptocurrency and peer-to-peer lending, offering a safe way to transact around the world and helping entrepreneurs all over the world to help raise crypto-financing.

Unfortunately, not many knew about Puut Wallet until DCI put into action a tailored content marketing plan to increase brand awareness leading to more wallet downloads. As a first step, DCI developed various buyer personas followed by creating a slew of content, such as infographics, blog posts, presentations, PRs, etc., to resonate with every kind of buyer leading to 3X increase in traffic and 25% more app downloads in 6 months.