Lotus Chess – AI-Powered Chess Training App – Portfolio
About the Platform
Lotus Chess is an AI-powered chess training platform designed for beginners to competitive players. Used by 250,000+ chess learners worldwide, the app analyzes players’ games and provides personalized training recommendations based on their strengths, weaknesses, and real-game situations.
The platform offers personalized opening training, endgame lessons, game analysis, offline learning, and access to 100,000+ chess puzzles. Its AI training system has analyzed more than 100 million chess games to identify practical strategies and improvement opportunities.
Marketing Challenges:
- Drive global app user acquisition
- Increase quality app installs
- Acquire users through meaningful in-app actions
- Improve free trial and subscription conversions
- Scale campaigns across multiple international markets
- Personalize campaigns based on country and language
Our Marketing Approach:
DCI implemented a global Meta advertising strategy focused on acquiring high-value chess users and improving conversion performance.
- Launched App Event campaigns across international markets
- Optimized campaigns beyond installs toward valuable user actions
- Structured campaigns from Install → App Event → Free Trial → Subscription
- Created country and language-specific campaigns
- Continuously optimized creatives, audiences, and performance metrics
Key Impact
- Expanded Lotus Chess’s global user base
- Improved quality user acquisition
- Increased trial and subscription conversions
- Built a scalable international app marketing strategy
Results
- 30K+ App Event Results: Generated through Meta App Event campaigns.
- 60% Free Trial Conversion: Converted targeted users into free trial users.
- 20% Paid Subscriber Conversion: Achieved strong subscription conversion from acquired users.
- 36 International Markets: Successfully scaled campaigns across global markets.
