Google PPC for Small Businesses: A Beginner’s Guide [E-Book]
Small businesses are always looking for a good way to get an advantage when it comes to marketing and advertising. They do not have the big budgets of larger companies, so they need to find alternate means of getting the word out about their business and better ways of getting visitors to become actual customers. One of the best ways to do that, in addition to having a great site and employing excellent search engine optimization, is to utilize pay per click, or PPC, techniques.
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