osmAPI
OsmAPI connects OpenAI, Anthropic, Google Gemini, and 14+ AI models through one unified API platform.
Build scalable AI applications faster with seamless integration, flexible model access, and developer-friendly infrastructure.
Project Overview
osmAPI is a unified AI gateway that helps developers and businesses access 130+ large language models across 25+ providers through a single API.
Dot Com Infoway partnered with osmAPI to improve developer outreach, simplify value communication, and increase free trial and paid user conversions.
Challenges
Making a Technical AI Product Easier to Market
osmAPI needed a focused strategy to reach the right users and improve campaign performance.
Key challenges included:
- Limited Developer Awareness: Many target users were unfamiliar with unified LLM gateway solutions.
- Multiple Audience Segments: Different messaging was needed for solo developers, AI startup teams, and enterprise engineering leaders.
- Low Email Engagement: Generic campaigns were not delivering strong open or click-through rates.
- Unclear Value Communication: Benefits like cost savings, smart routing, multi-provider access, and reduced vendor lock-in needed clearer positioning.
- Weak Lead Nurturing: osmAPI needed a structured workflow to move prospects from awareness to trial activation and paid conversion.
Our Solutions
Building a Developer-First Email Funnel
- Audience Segmentation: We grouped users into key personas and created tailored messaging for each audience.
- Automated Email Workflows: We developed email sequences to support awareness, free trial activation, and upgrade consideration.
- Technical Messaging: We focused content on developer pain points such as vendor lock-in, high AI costs, provider switching, and multi-model access.
- Campaign Optimization: We tracked engagement and conversion metrics to improve subject lines, CTAs, content, and timing.
- A/B Testing: We tested subject lines, copy, CTA placements, and messaging angles to improve performance.
Our Results
Higher Engagement, More Trial Users, and Better Conversions
42% Increase in Email Open Rates: Segmented messaging improved campaign visibility among developer audiences.
35% Improvement in Click-Through Rates: More users explored osmAPI’s documentation, pricing, and free-tier sign-up page.
28% Increase in Free Trial Activations: Automated workflows helped convert interested prospects into trial users.
22% Growth in Free-to-Paid Conversions: Upgrade-focused campaigns encouraged more users to move to paid plans.
Reduced Manual Campaign Effort:Automation helped maintain consistent lead communication with less manual work.
What Our Client Say’s
John Doe
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John Doe
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
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