Image Optimization Techniques to Enhance your Wordpress Site Images can add a lot of value to a piece of content. In fact, researchers at Xerox have found that images increase people’s willingness to read a piece of content by 80%....
Ensuring that your Google Adwords campaign has a good ROI relies on the optimization of three components: ad text, keywords, and targeting. Let’s take a look at how you can squeeze every single ounce of performance out of your...
With over 1.55 billion active users every month, it’s easy to see why Facebook is a favorite with marketers. However, investing in Facebook marketing can be wasteful if you don’t do it right. Here’s a list of top 5...
It seems that banking becomes less and less personal these days, but is that really a bad thing? In a practice survey of 114,696 banking customers from Bain financial services, it was found that customers are 30% more likely to...
Mobile devices have changed how, when and where we access information, but the speed of delivery can sometimes leave a lot to be desired for many users. Content publishers in particular face the problem of losing readers if a...
According to the latest reports, more than 56% of internet users have chosen to shop online in the year 2016. This is a huge leap from the previous year and the expectations are that it will touch the 80%...
Instagram is the go-to social media platform for visual marketing. However, it’s more than that, with a study from L2 showing that Instagram provides brands with 25% more engagement than other social platforms. Those are the kind of numbers...
