Measure & Optimize ROI with Influencer Marketing
May 31, 2018 Duration: 30mins Presented by : Raja Manoharan
Key takeaways from the Webinar :
* Why is influencer marketing important for brands looking to grow?
* How brands can leverage success with influencer marketing
* Key strategies & platforms you must know
* Best practices for optimal ROI
Apart from understanding the importance of influencer marketing in making brands grow, the seminar will touch upon techniques to leverage influencer marketing in your campaigns and how to measure the effectiveness of those campaigns as well. Since the reach of influencer marketing is mainly organic, it can be difficult to measure the ROI unless you have the right KPIs in place. These include numbers such as website views, referral visitors (people who visit your website through your influencer’s work) and the social media reach of your brand. Each of these topics and more would be deconstructed during the seminar to help you plan your marketing spend and track your influencer marketing ROI effectively.