Buy Auto Parts (BAP) is an auto parts retailer company headquartered in San Diego, California. BAP focusses on meeting customer needs through an extensive selection of quality auto parts, American customer service, and industry-leading warranties. In 2001, BAP started its online retail subsidiary selling automotive repair and performance parts through its e-commerce website.
Dot Com Infoway initially supported BAP with a link building campaign to improve rankings in search engines. Later, DCI redesigned the website with proper e-commerce architecture, optimized content and URL structure by optimizing page titles and keywords, implementing on-page and off-page activities for better reach, doubling the traffic and sales value. After more than eight years, BAP continues the collaboration with DCI, as their ROI graph is trending upwards ever since their inception.