Buy Auto Parts

Challenges

Buy Auto Parts (BAP) is an auto parts retailer company headquartered in San Diego, California. BAP focusses on meeting customer needs through an extensive selection of quality auto parts, American customer service, and industry-leading warranties. In 2001, BAP started its online retail subsidiary selling automotive repair and performance parts through its e-commerce website.

Our Solution

Dot Com Infoway initially supported BAP with a link building campaign to improve rankings in search engines. Later, DCI redesigned the website with proper e-commerce architecture, optimized content and URL structure by optimizing page titles and keywords, implementing on-page and off-page activities for better reach, doubling the traffic and sales value. After more than eight years, BAP continues the collaboration with DCI, as their ROI graph is trending upwards ever since their inception.

Our Results

The firm was named to Inc. Magazine’s Inc.5000 fastest growing companies list for 2011 (#1803), 2012 (#1575), 2013 (#2382), 2014 (#3339) and 2015(#4463). The company was ranked number 31 in the San Diego Business Journal list of largest private San Diego companies for 2015. The solutions were implemented which resulted in significant improvement in sales throughput and site outreach.

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Portfolio Details

  • Location:

    California

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