Peppy Gold – Digital Gold Savings & Jewellery Schemes App – Portfolio
About the Platform
Peppy Gold is a digital gold savings and jewellery schemes app that makes gold saving simple, convenient, and accessible. Users can start saving from just ₹100, explore schemes from multiple jewellers, compare offers, track real-time gold rates, earn rewards, participate in lucky draws, and access eligible loan options—all from one platform.
Marketing Challenges:
- Build strong brand awareness in Madurai and Trichy
- Drive quality app installs and adoption
- Reach relevant, high-intent customers
- Build trust around digital gold savings
- Generate leads and convert them into regular savings customers
- Strengthen visibility across targeted local markets
Our Marketing Approach:
DCI developed a hyperlocal, integrated marketing strategy focused on awareness, lead generation, and customer acquisition.
Our campaigns included:
- Localized social media marketing
- WhatsApp Messenger lead generation
- Contest-based engagement campaigns
- Customer lead nurturing and follow-ups
- Location-focused audience targeting
- Offline promotional creative development for FM radio, newspapers, flyers, stickers, auto & bus flex ads, brochures, and TV.
By combining digital campaigns with offline visibility, we helped Peppy Gold connect with more relevant customers and strengthen its presence in key markets.
Results
- 5,000+ App Installs: Generated across Madurai and Trichy through focused local marketing.
- 600+ Quality Leads: Acquired through targeted WhatsApp Messenger campaigns.
- 200+ Regular Customers: Converted into active gold savings customers through effective lead nurturing and follow-ups.
- Stronger Local Presence: Improved brand awareness, trust, and customer acquisition across both target cities.
