GaanaP –  Online Music Player

About the App

GaanaP was founded to build a vibrant community of music lovers. GaanaP is committed to providing Bollywood music enthusiasts with entertainment with original song quizzes, blogs, and interesting content based on Hindi cinema music.

Challenges:

• Acquiring a diverse user base
• User Engagement

Our Marketing Solution

We created an integrated marketing plan that includes social media advertising, user engagement activities, App Store Optimization (ASO), and Collaboration with Saregama India Ltd.

Results

Dot Com Infoway helped GannaP to gain 400,000 installs within a year. Through engaging contests, personalized content, & strategic partnerships, The app saw enhanced user interaction, with 30,000 monthly active users and daily engagement from 300 in-app game players. Additionally, the launch of regular contests, thematic events, and tailored notifications led to improved retention rates, encouraging users to frequently revisit the app for fresh challenges and experiences.