Qitup
Project Overview
Qitup is a BBQ-focused community and digital platform that connects BBQ enthusiasts with restaurants, smokehouses, food trucks, caterers, venues, and product vendors.
The website redesign focused on modernizing Qitup’s digital presence, improving navigation, and creating clearer user journeys for customers, business owners, and marketplace vendors. The goal was to strengthen the brand experience while making it easier for users to discover BBQ businesses, explore menus and promotions, submit event-related inquiries, and access business or vendor registration opportunities.
The redesign also established a scalable foundation for Qitup’s growing BBQ community and marketplace ecosystem.
Challenges
- The existing website required a more modern and visually engaging design that better represented Qitup’s BBQ-focused identity.
- Different audience groups, including BBQ enthusiasts, business owners, and product vendors, needed clearer and more distinct user journeys.
- Business information such as menus, photos, promotions, events, and contact options needed to be presented in a more structured and engaging way.
- Qitup needed an effective inquiry flow for users interested in BBQ events, catering, and related services without introducing a direct table-booking system.
- Business registration and marketplace vendor registration needed to be clearly separated and easy to understand.
- Vendors required a clear onboarding journey explaining how approved sellers could participate in the marketplace and manage orders.
- The website needed to provide a consistent and responsive experience across desktop, tablet, and mobile devices.
Our Solutions
- Redesigned the website with a modern UI/UX direction aligned with Qitup’s BBQ community and marketplace positioning.
- Improved the information architecture to clearly separate business discovery, business registration, vendor registration, and marketplace journeys.
- Created structured business profile experiences for showcasing logos, cover images, BBQ photography, menus, locations, promotions, live events, and masterclasses.
- Designed a streamlined inquiry journey allowing users to submit event dates, times, guest counts, and contact information directly to relevant businesses.
- Developed a dedicated registration journey for BBQ restaurants, smokehouses, food trucks, caterers, and venue operators.
- Created a separate vendor onboarding experience for businesses selling BBQ sauces, rubs, grills, smokers, accessories, and related products.
- Aligned the vendor experience with a dedicated web portal where approved sellers can manage marketplace orders and fulfillment.
- Standardized typography, layouts, imagery, components, and calls to action to maintain visual consistency across the website.
- Used interactive Figma prototypes to validate page structures, navigation, responsive behavior, and key user flows before development.
Our Results
Delivered a more modern and consistent digital experience that better reflects Qitup’s BBQ-focused brand identity.
Created clearer journeys for BBQ enthusiasts, business owners, and marketplace vendors.
Improved the presentation and discoverability of business profiles, menus, promotions, events, and services.
Established a simplified event inquiry process that helps users connect with relevant BBQ businesses more easily.
Created dedicated onboarding experiences for both BBQ businesses and marketplace vendors.
Improved marketplace readiness by defining a clearer vendor registration, approval, and order-management journey.
Enhanced usability across desktop, tablet, and mobile devices through responsive design planning.
Reduced potential development rework by validating important page layouts and workflows through interactive prototypes.
Established a scalable and reusable design foundation that can support future business categories, vendor offerings, and marketplace enhancements.
What Our Client Say’s
John Doe
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John Doe
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
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