1. Unified Digital Experience: Integrate the separate blog domain (wvindia.blogspot.com) into the main worldvision.in website for consistent branding and user experience.
2. Enhanced User Journey: Streamline the website layout to facilitate seamless navigation and quick access to critical information like child sponsorship and donation processes.
3. Boosted Fundraising: Simplify the donation process and implement intelligent prompts to recover abandoned carts and re-engage potential donors.
4. Empowered Content Management: Develop a custom CMS to allow multiple teams to easily update content, manage media, and publish real-time success stories.
5. Advanced Engagement Tools: Incorporate an AI chatbot, interactive maps, and a dedicated “My World” portal for sponsors to track their impact.
6. Technical Excellence: Ensure the website was fully responsive, SEO-optimized, secure, and capable of handling high traffic (500,000+ monthly sessions).

1. Legacy System Integration: The project required seamless front-end development that could pull dynamic data (child profiles, donor history) from the existing backend CRM via APIs without disrupting ongoing operations.
2. Complex User Roles: The website serves diverse audiences—from one-time donors and child sponsors to volunteers and media personnel. Designing intuitive pathways for each user type was critical.
3. Sensitive Transactions: Ensuring a 100% secure and frictionless payment gateway integration was paramount to maintaining donor trust and facilitating recurring contributions.
4. Content Migration & Consolidation: Migrating and redesigning content from the old website and the external blog into a single, cohesive structure without losing SEO value posed a significant challenge.
5. Driving Conversions: Converting site visitors into active sponsors and donors required a strategic design that built emotional connection and simplified the decision-making process.

Solutions

Strategic UI/UX Redesign:

• We created a modern, clean, and visually compelling interface that prioritized storytelling through high-quality imagery and videos.
• Implemented an intuitive navigation structure with a sticky header and clear calls-to-action (e.g., “Sponsor a Child,” “Donate Now”) guiding users at every step.
• Adopted a mobile-first design philosophy, ensuring a flawless experience across all devices.

Powerful CMS & Blog Integration:

• Developed a custom, robust CMS with dedicated modules for Banners, Events, News, Media Gallery, and more.
• Enabled multiple contributors to log in and manage content simultaneously, ensuring real-time information updates.
• Successfully migrated the external blog into the main domain, aligning its design with the new website for a unified brand presence.

Intelligent Donor Engagement System:

• Integrated a secure, multi-option payment gateway for seamless transactions.
• Developed an AI-powered chatbot that provides personalized prompts. For example, if a donor views a child’s profile but doesn’t complete sponsorship, the chatbot gently reminds them on their next visit. It also assists users who encountered payment failures.
• Built the “My World” portal, allowing sponsors to view their payment history, impact reports, tax receipts, and even write to their sponsored child.

 Technical Performance & SEO Overhaul:

• Conducted comprehensive SEO, including URL mapping with 301 redirects, image optimization, XML sitemap creation, and meta tag structuring.
• Optimized website performance by minimizing CSS/JavaScript, implementing lazy loading, and leveraging a CDN to achieve fast load times.
• Enhanced website security with SSL certification and regular security protocols to protect user data.

Data-Driven Analytics:

• Integrated advanced analytics within the CMS, providing World Vision India with insights into user behavior, including most-visited pages, campaign clicks, and payment abandonment rates, enabling continuous optimization.

• 45% Increase in User Engagement: The average time spent on the site and page views per session saw a substantial rise, indicating a more captivating and informative experience.
• 30% Higher Conversion Rate: The streamlined donation process and intelligent AI prompts led to a significant increase in completed sponsorships and one-time donations.
• 60% Improvement in Mobile Performance: The mobile-first, responsive design resulted in a surge of traffic and conversions from mobile users, with load times cut by more than half.
• Unified & Strengthened Brand Presence: The integrated blog and consistent design across all pages created a cohesive and professional online identity, enhancing credibility.
• Empowered Internal Teams: The custom CMS allowed World Vision India’s staff to manage content effortlessly, ensuring the website always reflects their latest work and impact.
  This project stands as a testament to how a strategically revamped digital presence can powerfully further a non-profit’s mission, turning empathy into action and website visitors into lifelong supporters.
  

  “Dot Com Infoway delivered more than a website; they delivered a dynamic platform for hope. Their understanding of our mission, combined with their technical expertise, has empowered us to connect with supporters in deeper, more meaningful ways. The increase in engagement and donations is a direct result of their user-centric approach and seamless execution.”

  -World Vision India