IRIS Instant – AI-Powered MBRS 2.0 Compliance Platform
About the Platform
IRIS Instant is a cloud-based RegTech solution developed by IRIS Business Services Limited to streamline MBRS 2.0 XBRL filings for Malaysian companies. The platform automates the preparation and submission of financial statements in XBRL format, ensuring compliance with the Companies Commission of Malaysia (SSM). With AI-powered tagging, real-time error detection, interactive webform validation, and optional expert review, IRIS Instant simplifies regulatory reporting. It is trusted by over 6,500 enterprises across 54 countries.
Challenges:
- Low organic visibility for MBRS 2.0 related search queries
- Limited SEO optimization for Malaysia-specific compliance terms
- Underutilized email marketing strategy
- Low conversion rates and high cost-per-lead (CPL) from paid advertising
Our Marketing Solutions:
Dot Com Infoway (DCI) executed a comprehensive digital marketing strategy for IRIS Instant, focusing on SEO, content creation, email marketing, and Google Ads. We conducted keyword research targeting high-intent MBRS 2.0 terms, produced eight SEO-optimized blogs monthly, and built authoritative backlinks from relevant Malaysian sources to boost organic visibility.
Email campaigns were segmented for Company Secretaries, Enterprises, and Accountants, supported by lead-nurturing workflows and onboarding sequences to drive conversions. On the paid media front, DCI launched targeted Google Ads using keywords like “XBRL filing Malaysia” and “SSM MBRS tool,” combined with conversion tracking and UX improvements.
Results
The campaign yielded significant improvements across multiple channels. IRIS Instant achieved first-page Google rankings for key MBRS 2.0–related search terms, greatly enhancing its SEO visibility. Email campaigns became a strong revenue driver, contributing to approximately 30% of total signups during peak periods. Google Ads performance also saw a marked improvement, with conversion rates increasing from 0% to 3%, click-through rates rising from 5% to between 15% and 20%, and a notable reduction in cost per lead (CPL). Moreover, targeted messaging and personalized content strategies led to increased trial signups and engagement within the core audience of Company Secretaries and compliance professionals.
