Why 2015 is the Year of Responsive Web Design

Responsive web design is no longer viewed as a nice-to-have but as a must-have. It provides sites with a better bounce rate, increase in traffic and an improved user experience, and these are some of the main reasons why businesses are adopting the trend. Let’s take a closer look at some stats to see why a responsive site can make a significant difference in your business.

Mobile usage surpassed desktop usage in 2014. It’s no surprise that a large number of mobile web users are not likely to come back to a site that they weren’t able to access easily. This further strengthens the need for responsive web design, which is based on the concept of providing users with a seamless browsing and shopping experience across all devices. Moreover, Google has recently started penalizing sites that aren’t abiding by the new standards of the Web, and this move reiterates that this trend is paving the way for more change.