BrownWalker Press
About the Platform
BrownWalker Press is a publishing company specializing in nonfiction works, including how-to guides, academic textbooks, technical manuals, and scholarly monographs. They also maintain a conference calendar to connect professionals and researchers across disciplines such as humanities, social sciences, engineering, life sciences, technology, and business. Their services are aimed at authors and scholars seeking to publish their work or participate in academic events.
Challenges:
- Budget Limitations: Low ad spend restricted campaign reach and visibility.
- Keyword & Ad Copy Gaps: Keywords weren’t attracting the right audience, and ad messaging wasn’t aligned with search intent.
- Inefficient Bid Strategy: Focus on “Maximize Conversions” was not producing results.
- Low Campaign Conversions: High cost per lead (CPL) and low click-through rates (CTR).
Our Marketing Solutions:
To improve traffic quality, we conducted detailed keyword research, removed irrelevant terms, introduced high-intent long-tail keywords, and added negative keywords to filter unqualified traffic, while rewriting ad copy for better relevance. To boost lead generation, we increased ad spend, tested multiple creatives, and built focused ad groups with tailored messaging. For cost efficiency, we shifted from “Maximize Conversions” to “Maximize Clicks” to build traffic, later optimizing with “Conversion Value” bidding for stronger ROI. Conversion quality was enhanced by optimizing landing pages with clear CTAs, directing users to high-conversion pages, and running A/B tests to refine layouts and messaging. To ensure long-term stability, we applied Google Ads best practices, regularly optimized campaign structure, and achieved an 84% optimization score.
Results
- Traffic Quality: 88% improvement in relevant clicks through keyword and ad copy optimization.
- Lead Generation: 75% increase in conversions by refining targeting and bidding strategies.
- Cost Efficiency: Reduced cost per lead by 32%, maximizing ROI.
- Conversion Quality: Over 70% improvement in conversion rate through optimized landing pages and CTAs.
- Campaign Health: Achieved an 84% optimization score, ensuring sustainable and scalable performance.
Overall, the campaign successfully shifted from underperforming to delivering consistent, high-quality leads at an efficient cost, helping BrownWalker Press strengthen its digital presence and drive meaningful engagement with its target audience.
