SA Scooter Shop

Project Description

SA Scooter Shop is the largest seller of ride-on cars and kids’ electric scooters in South Africa. Though they have very good sales through their physical store, their online campaign was poorly optimized, leading to the loss of potential customers. They approached DCI to improve the AdWords campaign structure and ROI

At Dot Com Infoway, we have extensive experience in leveraging PPC to drive growth for our clients. Our approach to PPC is data-driven, which allows us to deploy campaigns that focus on efficiency and constant improvement. As a result of our optimization, the campaign showed significant improvement in CTR, Avg.Position, Avg. CPC and the number of Conversions.

DCI was able to increase the conversion rate by 3%, and the revenue of the campaign increased by more than 67.61% in successive months.

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