iPhone Apps Marketing
Dot Com Infoway's iPhone apps marketing team can hitch your app to the top with well planned and executed marketing strategy. We deploy the best of strategies to make your app visible in the App store, increase the number of downloads and thereby, boost your ROI to an incredible extent.
Wanna roar at the app store? You have come to the right place! In an App store where there are apps for almost anything from detecting traffic cameras to finding the marijuana in your locality, getting lost is pretty easy. Your app may attract a few visitors after launch and will never be heard again on the store. If you do some marketing, the app may hang on a bit longer, but may fade away after a 100 or 1000 downloads. In other words, your app may fall flat if you fail to adopt the right iPhone application marketing strategies.
What use is your app if it does not get listed in the Top 10 or 20 apps list? You will get nowhere. Dot Com Infoway's app marketing team will give your app the leading edge to make the most of the App store.
We approach app marketing in the following ways:
App Audit
We initiate the process by analyzing the uniqueness of the app to understand its working and determine what sets the app apart from its competitor. Our iPhone application marketing team measures your app in terms of innovativeness, usability, popularity/position in the app store, online visibility etc. Then, we will gauge the scope and design a strategy on how to proceed further.
Launch Strategy Consultation
There are a lots of factors to keep in mind when you submit your app to the store if you want to make your app a successful one. Our marketing experts will help you with App store submission, App pricing and indulge in promotions of all kinds to make the app visible and popular during the launch. Distributing press releases to highly targeted media outlets and contacts will be carried on launch of the app. The message about the app and its availability in the market explaining its features, uniqueness etc will be sent out to major online PR distribution sites.
App Store Submission
Prospective customers often browse within the top apps listed in the app store via iTunes on their computer or via App Store. The main goal to make your app visible to people searching within the App Store. We will make sure that the app is optimized for the App store search.
Building Buzz around your App
Our plan would ensure that news about your app is sent to media sites and critics to generate significant buzz. We will use our expertise in mobile app marketing to get increased awareness through marketing on multiple channels at once to increase brand impressions. We spread word about the app via the social media, popular technology sites, review sites, forums, blogs etc. to improve the online visibility of your app. Viral video promotions about the app also form part of this stage of marketing.
Revenue boost strategies
Our app marketing team goes one step beyond the usual promotions to suggest revenue/download boost strategies for your app. This may involve running a contest, promo codes give away, promotion through free offers etc. All these will be appropriate and relevant to the app, its theme and the target customers it addresses.
With more than 60% of the iOS devices running on Apple's latest upgrade iOS 6, developers have to ensure that their app is optimized for the iOS 6 App Store. The introduction of the new app details page, search results display page, smart app banners and social sharing options make the task of developers even more challenging. Our team of marketing experts can assist you in getting it right with the latest optimization techniques.
We provide you with a comprehensive app optimization report that can help in improving the visibility of your app in the all new App Store. We work on proven methods to optimize your app's description and keywords to make your app discoverable in the App Store.
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Dot Com Infoway, a CMMI Level 3 multinational information technology company, is a pioneer in delivering software development, mobile application and Internet marketing solutions and technologies to businesses. With offices in India, the United States and Netherlands, DCI is positioned to become a leader in delivering advanced IT services for your business.
For more information, email ask@dotcominfoway.com or visit our Contact Page.
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