iPHONE APPLICATION MARKETING
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Mobile Application Development Mobile Apps Marketing iPhone Apps Marketing
Wanna Roar at the App Store?
Apple's App Store, the home to all the iphone and iPod Touch apps is an ever-growing and exciting market. Its a good thing that over 100.000 apps are available on the App Store, while the developers and publishers are overestimating their technology, user interface, and strengths of their applications, which they had planned to release. It's true that 1000s of apps are being released everyday and chances are big that even a spectacular application can vanish in that space. No matter, it is after or before the release, the first question in Publisher's mind is that, whether there is a specific iPhone app marketing plan for their apps?
Getting Noticed
According to new age marketing guru Seth Godin, an iPhone app can fall into three categories – Scarcity, Failure and Ubiquity. Application developers need to push their apps either to 'Scarcity' or 'Ubiquity' positions. That is, your app should either be the rarest or most popular of applications in your industry. But 'Failure' is the danger death zone in which most of the apps fall into. This maybe mostly due to poor marketing. Dot Com Infoway addresses this issue by launching your apps in the right vein.
Apple's App Store, the home to all the iphone and iPod Touch apps is an ever-growing and exciting market. Its a good thing that over 100.000 apps are available on the App Store, while the developers and publishers are overestimating their technology, user interface, and strengths of their applications, which they had planned to release. It's true that 1000s of apps are being released everyday and chances are big that even a spectacular application can vanish in that space. No matter, it is after or before the release, the first question in Publisher's mind is that, whether there is a specific iPhone app marketing plan for their apps?
Getting Noticed
According to new age marketing guru Seth Godin, an iPhone app can fall into three categories – Scarcity, Failure and Ubiquity. Application developers need to push their apps either to 'Scarcity' or 'Ubiquity' positions. That is, your app should either be the rarest or most popular of applications in your industry. But 'Failure' is the danger death zone in which most of the apps fall into. This maybe mostly due to poor marketing. Dot Com Infoway addresses this issue by launching your apps in the right vein.
In an App store where there are apps for almost anything from detecting traffic cameras to finding the marijuana in your locality, your app maybe be lost if you fail to adopt the right iPhone application marketing strategies. What use is your app if it does not get listed in the Top 10 or 20 apps list? Dot Com Infoway measures the USP of your app and then frames the roadmap to popularize it. Apart from the usual strategies, our marketing team uses innovative techniques to market the application and its uniqueness.
DCI has the answer for you?
Almost all iPhone developers are focusing towards incorporating new technologies and visual enhancements into their app. They have no “Plan-B”. Advertising and marketing are considered only after the creation of a product. Publishers think that distributing press releases to the top online news outlets will make miracles. We think, its partially ineffective.
What DCI has for you?
DCI has incredible experience in developing, and marketing all types of mobile applications including the iPhone applications and has launched several iPhone apps. Here at DCI, we gained the knowledge of iPhone app marketing and learned the science behind the iphone app store marketing, which has resulted in tremendous success to the clients. Since, we are a well-established Internet Marketing company, we understand, how important is the marketing, for your iphone app to shine in the Apple Store.
Our iPhone application marketing people are highly experienced professionals and they are the backbone of our marketing services, offering a wide range of iphone app marketing services, skyrocketing the sale of your iPhone applications or even help you to distribute your free iphone app at Apple Store.
Our iPhone app marketing services includes:
- Creation and maintenance of dedicated blogs and websites, incorporating all SEO methods.
- Writing and submitting Articles and press releases about the app to all popular online magazines.
- We offer App consulting and help you in App Pricing
- Viral e-mail and newsletter marketing
- Marketing on all popular Social networking websites and Video hosting sites including Youtube, Metacafe, MySpace, Facebook, Yahoo!, Twitter, DailyMotion, Flickr and more.
- Social bookmarking systems marketing
- Full Campaign Reporting
In fact, Marketing an app, really, is a time consuming and definitely, a complicated process. We understand that your time is more valuable and you had spent it in making the very best product. And That’s why DCI is here – we are one of the very few successful professional iPhone app marketers, focused on the both mobile development and Internet Marketing.
The below things are samples of What DCI, can do for you:
Multiple-Target app marketing
We choose the advertising targets carefully and wisely. Obviously, its not an easy job to find out the right people. In the process, we research on criteria like best customers, their demographic and lifestyle characteristics, their media consumption, advertising targeting captive mobile audiences through other apps, on podcasts, etc., We may submit your apps to some of the top app review websites, post online ads that links directly to the app within the app store. With us you get the opportunity to advertise your app through audio/video podcasts and video hosting site submissions. Larger budgets can consider outdoor promotions that include wall scapes, promotional public events, distribution through our own top listing online magazine (www.galatta.com), etc.
Learn the Pricing strategy from us
We gained abundant knowledge in iPhone marketing strategy through our iPhone apps and games. For instance, Dropping the price for your app from $4.99 to $0.99 for a three day promotion will bring in a huge results. What you get is the top ranking in the app store due to the popularity of your app during the offer and you can go on selling at the original prices, if people liked your app. A strategy like this requires effective publicity to promote the offer. That's where we come to the scene! And we do not want to reveal the plan here. So to learn more about our Strategies, please submit your iPhone app marketing requirement, Here.
We find Collaborations for you
On behalf of our customers, we find businesses that has the target audiences similar to yours, but not competitors. We reach out to the influencer who specializes in the field that directly relates to your precious app. For instance, collaboration with a top online e-card publishers, who can offer e-cards with app related images can go a long way towards building a firm user base for your app. We may help you to find them.
Still didn't got a picture about iPhone app marketing
The above are just some of the methods, we follow. And we wish to reveal all our effective methods to our iphone app marketing clients, only. To learn more about DCI's iPhone app marketing and iPhone app development services, Please submit your iPhone app marketing requirement, Here.
Testimonials
We were very pleased by the professional approach of Dot Com Infoway and its associates took to their service. They have a great understanding for link building strategies and helped us with good rankings in the very competitive environment of the German DSL market.
Holger
DSL Fragen
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