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We initiate the process by analyzing the uniqueness of the app to understand its working and determine what sets the app apart from its competitor. Our iPhone application marketing team measures your app in terms of innovativeness, usability, popularity/position in the app store, online visibility etc. Then, we will gauge the scope and design a strategy on how to proceed further.
There are a lots of factors to keep in mind when you submit your app to the store if you want to make your app a successful one. Our marketing experts will help you with App store submission, App pricing and indulge in promotions of all kinds to make the app visible and popular during the launch. Distributing press releases to highly targeted media outlets and contacts will be carried on launch of the app. The message about the app and its availability in the market explaining its features, uniqueness etc will be sent out to major online PR distribution sites.
Prospective customers often browse within the top apps listed in the app store via iTunes on their computer or via App Store. The main goal to make your app visible to people searching within the App Store. We will make sure that the app is optimized for the App store search.
Our plan would ensure that news about your app is sent to media sites and critics to generate significant buzz. We will use our expertise in mobile app marketing to get increased awareness through marketing on multiple channels at once to increase brand impressions. We spread word about the app via the social media, popular technology sites, review sites, forums, blogs etc. to improve the online visibility of your app. Viral video promotions about the app also form part of this stage of marketing.
Our app marketing team goes one step beyond the usual promotions to suggest revenue/download boost strategies for your app. This may involve running a contest, promo codes give away, promotion through free offers etc. All these will be appropriate and relevant to the app, its theme and the target customers it addresses.
With more than 60% of the iOS devices running on Apple's latest upgrade iOS 6, developers have to ensure that their app is optimized for the iOS 6 App Store. The introduction of the new app details page, search results display page, smart app banners and social sharing options make the task of developers even more challenging. Our team of marketing experts can assist you in getting it right with the latest optimization techniques.
We provide you with a comprehensive app optimization report that can help in improving the visibility of your app in the all new App Store. We work on proven methods to optimize your app's description and keywords to make your app discoverable in the App Store.