According to the latest report from the Online analytics firm comScore, the number of unique U.S. visitors of Facebook has decreased in the month of May 2012, when compared to the number in March and April of the same year. On the other hand, the amount of time spent on Facebook by individual users has increased slightly.
ComScore said in a statement that Facebook had 158.93 million unique users in the United States in the month of March this year. But the number dropped to 158.69 million in April and further down to 158.01 million in May.
However, despite the fact that Facebook’s visitors have declined, people are spending more time on Facebook. Users spent an average of 380.8 minutes (or more than six hours) on Facebook in May 2012, which is a slight increase from 378.9 minutes in the month of April this year. But in April 2011, users spent about 374.9 minutes on the site.
The news agency Reuters reported, “About two out of five people polled by Reuters and Ipsos Public Affairs said they used Facebook every day. Nearly half of the Facebook users polled spent about the same amount of time on the social network as six months ago.”
Mobile users expect fast, reliable, and seamless experiences across devices. As businesses evaluate the best app development service strategies to improve customer engagement and maximize ROI, many are increasingly choosing PWAs Over Native Apps. Progressive Web Apps (PWAs) combine...
Getting 50,000 app downloads is a milestone that many businesses celebrate. It often indicates that user acquisition campaigns, app store visibility, and marketing efforts are generating results. However, downloads alone do not determine whether an app is truly successful....
The way people search online is changing rapidly. Instead of browsing through multiple search results, users increasingly rely on AI-powered platforms such as ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews for instant answers. As a result, AI Visibility...
In today's highly competitive digital environment, businesses are finding it harder than ever to earn customer trust. Consumers are exposed to countless ads, social media promotions, and AI-generated content every day. As a result, authentic communication has become a...
The way people discover information online is changing rapidly. Instead of relying solely on Google search results, users are increasingly turning to AI-powered platforms such as ChatGPT, Gemini, Perplexity, and Google AI Overviews to find answers, compare solutions, and...
Search is changing fast. Users now ask ChatGPT for recommendations, compare options on Perplexity, read Gemini summaries, and check Google AI Overviews before visiting websites. This shift makes the SEO & AEO Grader Tool important for brands that want...
AI video generation is reshaping how brands, creators, and studios produce visual content. With advanced AI tools, teams can turn scripts, prompts, blogs, images, or product ideas into ready-to-publish videos for ads, reels, trailers, explainers, and campaigns.
How can a...
Search visibility is changing quickly. Ranking on Google is no longer only about keywords, backlinks, and technical SEO. The Google Trust Framework now plays a major role in how brands build credibility across Google Search, AI Overviews, ChatGPT, Gemini,...
AI customer support chatbots are now a serious part of modern customer support. Businesses use them to answer common questions, reduce ticket pressure, and support customers outside regular working hours. But after six months of practical use, one thing...
Boosting posts can increase visibility, but it does not always increase revenue. For D2C brands, the real challenge is not just getting more clicks; it is turning the right traffic into paying customers. A digital marketing funnel for D2C...