Gone are the days of getting our news via desktop computers and laptops. Mobile has quickly become the top digital media consumption platform, and people spend more time than ever looking at screens. That said, it is vital for marketers and advertisers to get a clear idea on smartphone adoption, where the mobile app market is now, mobile app usage on different devices, and consumer preferences, among other aspects. Here are some statistics that will deepen your understanding of the mobile consumer, and help you plan your mobile strategy.
Your carefully crafted mobile app launches successfully, but within three months, 80% of users have abandoned it. Meanwhile, you're watching acquisition costs skyrocket while engagement rates plummet. Sound familiar? This scenario haunts app developers and marketers worldwide, but there's...
Digital marketers woke up on December, 2025, to a familiar yet dreaded sight: ranking fluctuations, traffic drops, and client panic calls. Google's December Core Update had struck again, leaving many scrambling to understand what went wrong and how to...
your team is drowning in repetitive tasks, manual processes eat up 60% of their workday, and productivity bottlenecks are costing you millions in missed opportunities. Meanwhile, your competitors are somehow getting twice the work done with half the resources....
Choosing the right mobile app development approach can make or break your business success. With 88% of mobile time spent in apps and global app revenues expected to reach $935 billion by 2023, determining what's best for your business...
You're a mobile app marketer watching your user acquisition costs skyrocket while retention rates plummet. Meanwhile, your competitors seem to effortlessly engage users and drive conversions. What's their secret? Automation in app growth has become the game-changing differentiator that...
Digital marketers are facing an unprecedented challenge. Traditional SEO strategies that worked just two years ago now deliver diminishing returns, while AI-powered search engines reshape how users discover content. SEO trends for 2026 indicate a fundamental shift where over...
The AI landscape has reached a pivotal moment. Business leaders and digital marketers are drowning in choices, struggling to determine which AI model delivers the best ROI for their specific needs. Understanding ChatGPT, Gemini, and Claude: Key Differences Explained...
In today’s competitive app market, getting users to download your app is only half the battle keeping them is the real challenge. With millions of apps competing for attention, users are quick to uninstall anything that fails to deliver...
The brutal reality of mobile app marketing has shifted dramatically. While user acquisition costs have skyrocketed by over 60% since 2020, the average app loses 77% of its users within the first 3 days and 90% within 30 days....
You wake up Monday morning to find your app marketing campaigns have been running, optimizing, and generating revenue all weekend, without any human intervention. Your AI agent has already reallocated $50,000 in ad spend, A/B tested 47 creative variations,...