Getting App Downloads but No Revenue? 7 App Marketing Problems to Fix

App Marketing Problems

There are many reasons why you aren’t making any revenue. Below are some reasons and tips to improve your marketing.

Wrong Target Market

Just because you have lots of downloads doesn’t mean people are downloading your app for the right reasons. If you are not targeting your marketing or app store optimisation then you won’t get any engagement.

• Know your target market.
• App store with keywords.
• Target your marketing.
• Know what channels are working.

Targeting the right market will improve your user acquisition costs and increase engagement.

Poor Onboarding

If you are not getting any engagement from users you are spending a lot of money on users. If you do not have enough features, relevant notifications or regular updates then users won’t engage with your app and will uninstall.

• Know where you aren’t getting engagement.
• Notifications should be relevant.
• App is fast and reliable.
• Include useful updates based on feedback.
• Check your retention rates.

Improving your retention will improve your chances of multiple purchases, subscriptions, referrals and long term relationships.

Wrong Revenue Strategy

You might not be making any revenue even though you have lots of engaged users. If you have too many adverts and costly subscriptions that don’t offer much value then users will be put off.

Ensure you have a good revenue strategy and an easy to use app.

Know what revenue strategies you can use

Highlight why they should pay.

Test different prices.

Check your conversion rates.

Choosing the right revenue strategy will allow you to get some revenue without affecting your users.

Not Focussing on User Experience

If your app is slow, crashes or is confusing users won’t complete any key actions. If it is difficult to pay within the app users might not want to use it.

1. Test app on various devices and operating systems.
2. App is fast and runs smoothly.
3. Easy to use and pay.
4. Use user feedback to improve common issues.
5. Always think about usability.

A reliable app will make your customers feel confident and more likely to make purchases/subscriptions.

Not Optimising Conversions

Users might be visiting your app but not making any purchases. This could be due to you not having a clear call to action, not offering much value for paying or having a complicated purchasing process.

1. Highlight key actions.
2. Highlight why they should pay.
3. Try different calls to action and layout.
4. Easy checkout.
5. Check your conversion rates.

Improving these issues will help you understand why users aren’t making purchases and improve the amount of users completing valuable actions.

Not Tracking Your Marketing

If you are not tracking your data correctly you might be wasting money on campaigns that give you lots of downloads. You won’t know why users aren’t staying, what features are causing purchases and what channels are generating revenue.

1. Track installs, signups and key actions.
2. Customer Acquisition Costs.
3. Retention, purchases and renewals.
4. Revenue Channels.
5. Using your data will help improve your marketing.

By tracking the correct data you will be able to make informed decisions, improve your budget and know what to improve for long term growth.

How Can Businesses Improve Their App Marketing?

To improve your issues you need to regularly test, track and improve your app. Think about your customers journey.

Audit your customers journey to see where users are leaving.

Target your audience

Improve your user experience by keeping onboarding, navigation and payments simple.

Try different revenue strategies

Improve your retention by including relevant features, useful updates and personalisation.

Look at your business data

Regularly looking at your data will help your marketing team find areas to improve.

Understanding The Impact of App Marketing on Revenue

To understand how effective your app marketing is you need to look beyond instal numbers. Make sure you know your marketing is bringing in valuable users and increasing your revenue.

Frequently Asked Questions

Why am I not making any revenue from my app?

There are many reasons why you might not be making any revenue. Most likely it will be due to poor onboarding, retention, pricing and targeting the wrong audience. Think about your customers journey as a whole.

What are the best ways to increase revenue from mobile apps?

Make sure you have a good revenue strategy, optimise your purchasing, improve your retention and try different prices. This will depend on your audience, features and goals.

How can I measure my mobile app marketing?

Look at your active users, retention rate, conversion rate, customer acquisition costs, customer lifetime value and average revenue per user.

Final Thoughts

Although it is important to try and increase your downloads make sure you are targeting the right audience, providing value and having a good retention rate. Make sure you have a good revenue strategy.

We can help improve your digital presence through our app marketing services. By choosing the right strategy and continually improving your app you will improve user engagement.