People access the Internet today more through their mobile phones than through PCs or laptops. That’s a big deal if you consider that around 40% of the world’s population – 3.1 billion people – has access to the Internet today.
It’s an even bigger deal if you consider that 89% of the time that people spend online with their mobile phones, is on mobile apps. From being warily regarded as an anarchic upstart, mobile Internet has today become your company’s passport to a digital world. Understanding how mobile users think and behave is pivotal to ensuring your company’s adaptability and success.
Search is evolving beyond traditional search engine results, with people increasingly using AI platforms like ChatGPT, Perplexity, and Gemini to find answers. LLM SEO helps businesses improve their visibility in AI-powered search by creating useful content, maintaining an accessible...
Every website needs regular checks to maintain strong search visibility, but identifying which issues to fix first can be challenging. A Website Grader simplifies this process by evaluating your website, highlighting SEO and AEO issues, and helping you prioritize...
Search visibility is changing as people increasingly discover information through traditional search results, featured snippets, and AI-generated answers. Businesses can no longer evaluate their digital presence solely by checking keyword rankings and organic traffic. They also need to understand...
SEO and AEO issues can prevent your business from reaching the right audience, reducing organic traffic, search visibility, and potential leads. While some problems are easy to identify, others remain hidden in technical settings, content structure, keyword targeting, and...
Reactivating inactive app users is an effective way to improve engagement without increasing your user acquisition budget. While advertising, influencer marketing, and App Store Optimization can help attract new users, some may stop using your app over time.
Reactivating inactive...
Getting lots of downloads is a great thing, but if you aren’t generating revenue, you could be missing valuable business opportunities. Many businesses invest significant time and money in developing and marketing their apps, yet struggle to turn downloads...
Imagine that a business wants to establish its online presence. It can choose a website builder to launch a website quickly using ready-made templates, or invest in custom web development to create a website tailored to its specific needs....
Let’s imagine that there is a customer who shops online. He browses the online store’s catalog, finds the item that he wants to purchase, and adds it to his cart. However, he does not complete the order, resulting in...
Every business wants to turn its ideas into successful applications. However, many organizations invest in development and distribution without knowing whether their products will attract customers or generate revenue. As a result, they waste resources creating applications that may...
Your app launched to great reviews, but a few years on, downloads have flattened and complaints are creeping in. If your business needs a mobile app upgrade, it may be time to consider modernizing it. Devices, operating systems, and...