DCI recently presented a webinar titled Tips, Tricks & Strategies to Get Started with App Store Optimization (ASO). Judging by the large number of participants who joined us and the inquiries we have been receiving, guidance on ASO is much sought after, and we are happy to have been able to provide valuable tips and insights on how app developers can get more attention.
Our webinar covered important topics such as:
An introduction to app stores and the market share of top players
Why app store search matters
The different aspects of ASO
Using keyword tools
Common ASO mistakes
What developers need to do to attract attention in a crowded app store, increase discoverability, and drive downloads
Examples from our own portfolio of successful mobile app campaigns
Hosted by Mr. Raja, Team Leader – Mobile Marketing, the 60 minute webinar was held on Tuesday, May 06, 2014 at 12 PM EDT. Mobile app developers, marketers and entrepreneurs from around the world attended the event.
A SlideShare version of our webinar is available here.
You've just launched your new website after months of work, only to watch visitors bounce within seconds. Sound familiar? You're not alone. With over 1.7 billion websites competing for attention, creating a site that truly converts requires more than...
Your marketing team is scrambling to meet quarterly targets while juggling repetitive tasks that drain valuable hours. Sound familiar? You’re not alone. Nearly 88% of organizations are increasing their AI investments. Yet, most remain stuck with basic chatbots that...
Choosing the wrong web development partner can cost your business more than just money: it can derail your entire digital strategy. With 71% of small businesses now having websites and the global web development market projected to reach $89...
Your competitor just snagged a massive client because their content appeared in ChatGPT's response, while yours got buried in traditional search results. Sound familiar? Here's the reality check every digital marketer needs to hear – 40% of Gen Z...
Your competitor just automated their entire customer service department, reduced operational costs by 50%, and increased productivity by 88%. Meanwhile, you're still manually processing invoices and wondering why your team works overtime every week. Sound familiar? Welcome to 2025,...
You're staring at a dozen tabs of framework documentation, and that familiar anxiety creeps in. Should you bet your next project on React? Will Angular's complexity pay off for your enterprise client? What if Vue.js becomes the next big...
Your organic traffic is dropping. Google's AI Overviews are stealing clicks. ChatGPT answers questions without ever mentioning your brand. Sound familiar? You're not alone: millions of website owners are watching their carefully crafted SEO strategies crumble as AI reshapes...
Google's E-E-A-T framework has become the cornerstone of modern SEO success, fundamentally changing how search engines evaluate content quality. With over 4,400 monthly searches for "on-page seo" and growing interest in website authority signals, understanding how to implement Experience,...
In today's competitive digital landscape, effective Google Ad Management is crucial for business success, yet countless advertisers waste thousands of dollars on preventable errors. According to Search Engine Land's 2024 analysis, businesses lose approximately 76% of their ad budget...
The advertising landscape is experiencing a seismic shift as AI-generated video ads emerge as the dominant force reshaping how brands connect with audiences. With the AI video generation market reaching $1.8 billion in 2024 and early adopters reporting 40%...