Highlights from DCI’s ASO Webinar: A Glimpse Into What You Missed
2 mins read
DCI recently presented a webinar titled Tips, Tricks & Strategies to Get Started with App Store Optimization (ASO). Judging by the large number of participants who joined us and the inquiries we have been receiving, guidance on ASO is much sought after, and we are happy to have been able to provide valuable tips and insights on how app developers can get more attention.
Our webinar covered important topics such as:
- An introduction to app stores and the market share of top players
- Why app store search matters
- The different aspects of ASO
- Using keyword tools
- Common ASO mistakes
- What developers need to do to attract attention in a crowded app store, increase discoverability, and drive downloads
- Examples from our own portfolio of successful mobile app campaigns
Hosted by Mr. Raja, Team Leader – Mobile Marketing, the 60 minute webinar was held on Tuesday, May 06, 2014 at 12 PM EDT. Mobile app developers, marketers and entrepreneurs from around the world attended the event.
A SlideShare version of our webinar is available here.
We will soon be updating this page with the video recording, as well.
![The Game Marketing Guide: Pre and Post-Launch Strategies [Infographic]](https://www.dotcominfoway.com/wp-content/uploads/2023/09/DCI-Game-Marketing-blog-1.jpg)
Latest Posts
September 10, 2026
How Apple’s New A20 Pro Chip Reshapes Mobile App Performance Capabilities
The Apple A20 Pro chip changes what product teams can reasonably ask an iPhone app to do in real time. Built on a 2-nanometer process, the processor combines a six-core CPU, seven-core GPU, integrated Neural Accelerators, a dual 16-core...
September 09, 2026
Decoding Google’s SpamBrain AI: How to Bulletproof Your Content Strategy
SEO has changed significantly over the years. Search engines no longer evaluate content only based on keywords, backlinks, or publishing frequency. Today, factors such as content quality, expertise, originality, and user satisfaction play a major role in determining search...
September 07, 2026
The E-E-A-T Audit Checklist: Reviving Traffic After a Core Algorithmic Hit
When organic sessions decline after a broad Google update, an E-E-A-T audit checklist gives businesses a structured way to separate correlation from cause. Traffic is rarely restored by inserting more keywords, increasing word count, or changing publication dates. Sustainable...
August 27, 2026
Cross-Platform Domination: Why Flutter Led App Development Productivity Gains by 5.5%
Flutter app development productivity is becoming a strategic priority for businesses that need consistent applications across Android, iOS, web and desktop. While the headline’s 5.5% figure should be viewed as a conservative productivity benchmark rather than a verified Flutter-specific...
August 24, 2026
GEO Frameworks: How to Rank on AI Search as Zero-Click Results Hit 69%
Search is moving beyond traditional results pages. Users now ask complete questions through ChatGPT, Perplexity, Gemini, and Google AI Overviews, expecting direct and reliable answers. This shift means brands must optimise content not only for rankings but also for...
August 21, 2026
From Low-Quality Traffic to High-Intent Leads: How Reddit Communities Are Driving Better Business Conversions
Generating traffic is easy; attracting qualified enquiries and sales is harder. Many businesses gain visitors through social media campaigns, but low interest often results in quick exits and few conversions.Reddit offers a more focused opportunity. Users join specialised communities...
August 19, 2026
How AI Search Is Becoming the Next Major App Acquisition Channel
App discovery is moving beyond app-store search and paid campaigns. Users increasingly ask ChatGPT, Gemini, Perplexity, and Google’s AI experiences to compare tools, recommend apps, and narrow choices before visiting the App Store or Google Play. This makes AI...
August 17, 2026
Why Google Dropped Millions of Apps: The New App Store Quality Rules Explained
The Google Play App Quality Rules are changing what it takes for an Android app to remain visible, compliant and competitive. According to Appfigures, Google Play's worldwide app inventory declined from approximately 3.4 million apps at the beginning of...
August 14, 2026
From Web 1.0 to AI Agents: Lessons from Over Two Decades in Tech
In 2000, a business website was often a digital brochure: a few HTML pages, contact details, and a basic form. Today, software can interpret intent, generate content, call APIs, coordinate tasks, and act with limited human intervention. Technology Evolution...
August 12, 2026
B2B Lead Generation Funnels That Actually Convert High-Value Enterprise Clients
Generating B2B leads is easy. Generating qualified leads that can become high-value enterprise clients is harder.Enterprise buying journeys often involve multiple stakeholders, approvals, vendor comparisons, and months of research. An effective B2B lead generation funnel must attract the right...
Get the latest insights from Dot Com Infoway straight to your inbox.
