DCI recently presented a webinar titled Tips, Tricks & Strategies to Get Started with App Store Optimization (ASO). Judging by the large number of participants who joined us and the inquiries we have been receiving, guidance on ASO is much sought after, and we are happy to have been able to provide valuable tips and insights on how app developers can get more attention.
Our webinar covered important topics such as:
An introduction to app stores and the market share of top players
Why app store search matters
The different aspects of ASO
Using keyword tools
Common ASO mistakes
What developers need to do to attract attention in a crowded app store, increase discoverability, and drive downloads
Examples from our own portfolio of successful mobile app campaigns
Hosted by Mr. Raja, Team Leader – Mobile Marketing, the 60 minute webinar was held on Tuesday, May 06, 2014 at 12 PM EDT. Mobile app developers, marketers and entrepreneurs from around the world attended the event.
A SlideShare version of our webinar is available here.
Flutter app development productivity is becoming a strategic priority for businesses that need consistent applications across Android, iOS, web and desktop. While the headline’s 5.5% figure should be viewed as a conservative productivity benchmark rather than a verified Flutter-specific...
Search is moving beyond traditional results pages. Users now ask complete questions through ChatGPT, Perplexity, Gemini, and Google AI Overviews, expecting direct and reliable answers. This shift means brands must optimise content not only for rankings but also for...
Generating traffic is easy; attracting qualified enquiries and sales is harder. Many businesses gain visitors through social media campaigns, but low interest often results in quick exits and few conversions.Reddit offers a more focused opportunity. Users join specialised communities...
App discovery is moving beyond app-store search and paid campaigns. Users increasingly ask ChatGPT, Gemini, Perplexity, and Google’s AI experiences to compare tools, recommend apps, and narrow choices before visiting the App Store or Google Play. This makes AI...
The Google Play App Quality Rules are changing what it takes for an Android app to remain visible, compliant and competitive. According to Appfigures, Google Play's worldwide app inventory declined from approximately 3.4 million apps at the beginning of...
In 2000, a business website was often a digital brochure: a few HTML pages, contact details, and a basic form. Today, software can interpret intent, generate content, call APIs, coordinate tasks, and act with limited human intervention. Technology Evolution...
Generating B2B leads is easy. Generating qualified leads that can become high-value enterprise clients is harder.Enterprise buying journeys often involve multiple stakeholders, approvals, vendor comparisons, and months of research. An effective B2B lead generation funnel must attract the right...
Legacy enterprise software continues to support critical business operations across banking, healthcare, manufacturing, insurance, logistics, retail, and other industries. These systems often contain years of business logic, customer data, workflows, and operational knowledge. However, many legacy applications were built...
Search is changing rapidly. People are no longer relying only on traditional Google searches. They are asking conversational questions through voice assistants and using AI-powered search experiences such as Google AI Overviews, making schema markup techniques increasingly important for...
SEO in 2026 is no longer just about ranking for keywords. A mid-year SEO audit has become essential as search evolves rapidly with AI Overviews, AI Mode, changing user behaviour, and increasingly sophisticated search algorithms.
For businesses, this creates a...