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The Performance Max Campaign is Google’s newest ad campaign. It was made available in beta to advertisers in November 2021. Since then, it has become a pivotal part of the Google Adwords platform, especially as it capitalizes on automation:...
Many businesses have gazed upon IoT, hoping beyond hope for it to be the magic bullet to slay productivity & other bottlenecks. Unfortunately, not all have prevailed. The potential of IoT in business is huge and without question no...
Nowadays, it’s never enough to just have an excellent app idea. If your main goal is to make sure that your creation will be well-received, it’s wise to first invest in Mobile App Market Research before proceeding with mobile...
The consolidation of apps and websites through the advent of Google Analytics 4 only goes to show the continuous rise of mobile since its inception close to a decade ago. How time flies, indeed, and even as we write...
We’re at a point where there’s a healthy discussion about mobile app vs mobile website, and that should tell you that need to know about how far the mobile industry has come. If you’re an app owner or a...
Mobile app localization is gaining massive strides in recent years. Is this really a surprise? At its core, the goal of mobile app localization services is inevitably intended to improve app visibility, increase app downloads, and, in turn, increase...
As any seasoned digital marketing agency will tell you, investing in an eCommerce CRO is one of the most important keys to success. Just think about it, even a single 1% increase in CRO already connotes doubling the profits...
Is SEO going the way of the dodo in 2022? Should website owners stop publishing content in the hopes of the Big G putting it in the sweetest spot on the SERPs? According to our research, as in recent...
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